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PURLs Archive

Harnessing The Power Of Email: 3 Strategies For Financial Marketers

Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize the channel.

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PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.

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Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…

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