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Third Degree Advertising | Q&A Interview with Thad Angelle
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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for PURLs

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PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.  
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Creative Showcase: Sex Appeal, PURLs and Houseplants

Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…