Archive for PURLs
Harnessing The Power Of Email: 3 Strategies For Financial Marketers
March 28th, 2012
Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize the channel.
PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding
June 09th, 2011
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.
Creative Showcase: Sex Appeal, PURLs and Houseplants
August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
