The Financial Brand Forum 2016 — agenda released! Packed with strategy sessions and how-to workshops. VIEW AGENDA

PURLs Archive


Harnessing The Power Of Email: 3 Strategies For Financial Marketers

Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize the channel.



PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.


Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…