The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for Public Service

What Can Financial Institutions Really Expect from Twitter?

February 28th, 2011

Best and worst case scenarios for the number of followers, broken down by assets and customers.

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

October 13th, 2010

Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.

Creative Showcase: ANZ, ATM Overhaul, Money Shot

May 11th, 2010

A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need

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- Branch Showcase: Virgin | ING Express | Financial Spa 3087 view(s)
- State of Bank & Credit Union Marketing In 2012 2597 view(s)
- 8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down 2320 view(s)
- The Nominees For Oscars In The Financial Industry Are… 2112 view(s)
- 7 Steps to Find Your Brand’s Personality 1710 view(s)
- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
  On “Does Creativity Stand A Chance At Credit Unions?”
- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
  On “Peek Inside: Sound Credit Union’s Marketing Department”
- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Christian Burke said, “Thanks to FB for giving some tasty perspective on this topic. Yes, banks are slow adopters by nature--painfully so at times. For our bank I think the biggest fa…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
- Social Media In Banking: Made In Heaven Or Marriage From Hell? Posted on February 7, 2012
- Special Report: State of Online Services in Banking Posted on February 6, 2012
- Peek Inside: Sound Credit Union’s Marketing Department Posted on February 3, 2012
- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

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Archive for Public Service

What Can Financial Institutions Really Expect from Twitter?

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

Creative Showcase: ANZ, ATM Overhaul, Money Shot

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: