The Financial Brand: Marketing Insights for Banks & Credit Unions

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Archive for Public Service

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it

What Can Financial Institutions Really Expect from Twitter?

February 28th, 2011

Best and worst case scenarios for the number of followers, broken down by assets and customers.

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

October 13th, 2010

Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.

Creative Showcase: ANZ, ATM Overhaul, Money Shot

May 11th, 2010

A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need

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- Mobile Banking Set To Explode, Here’s What Marketers Need to Know 2946 view(s)
- 10 Of The Best Banking Brands To Watch 2915 view(s)
- Virgin Should Shock Just About Everyone 2728 view(s)
- 7 Steps to Find Your Brand’s Personality 2629 view(s)
- Checks Die While Online Thrives, But Gen-Y Still Use Branches 1923 view(s)
- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- The Unbanked vs. The Superbanked Posted on May 24, 2012
- Wells Fargo Soft Sells Student Loans Through Social Media Forum Posted on May 23, 2012
- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Infographic: The Economics of Baby Boomers Posted on May 17, 2012
- Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union Posted on May 16, 2012

FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
RECOMMENDED READING
Related Articles From The Financial Brand:

Archive for Public Service

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

What Can Financial Institutions Really Expect from Twitter?

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

Creative Showcase: ANZ, ATM Overhaul, Money Shot

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: