PSCU Archive


PSCU First To Launch Prepaid EMV Cards

EMV cards, which are essential for international travelers, include tiny electromagnetic chips, but also carry the standard magnetic stripe for use in the U.S.


In Brief: Branch Experience Tips | Ka-Ching! | Social Media ROI + Metrics

15 tips for improving the branch experience, plus 3 strategies that should be part of every bank's business plan… A daring (and potentially risky) savings program… How effective is your bank's social media strategy? 20 other headlines.



What Can Financial Institutions Really Expect from Twitter?

Best and worst case scenarios for the number of followers, broken down by assets and customers.


Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.


Branding briefs for August 29, 2008

How To: Avoid legal cow pies when rebranding Text for Tix: Chase gives away US Open tickets via texting promo Cash Cow Gets Plugged: Banks put stopper in home equity spigot DeNovo:…