Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for PNC

Best Brand Ads In Banking Convey Sense Of Trust, Study Says

April 18th, 2012

Consumers conduct more revenue-generating activities when brand advertising focuses on trust-related issues. ING Direct, Chase, TD And Wells Fargo lead the way.

The Free And Easy Way To Reward Debit + Online Banking Users

March 12th, 2012

How can financial institutions reward debit card + online banking users (i.e., their best customers)? Here's a solution that costs absolutely nothing. Too good to

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

February 02nd, 2012

E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011

An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating

In Brief: Wish List | Kicking Customers Out | Branding Rejection

August 07th, 2011

What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world

Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

May 27th, 2011

Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.

In Brief: PETA Beef | Cheques Out | 50¢ eDeposits | Flubbed Facebook Promo

April 21st, 2011

UK reconsiders law to abolish checks by 2018... PETA has issue with credit union “Run With Bulls” contest... Can US Bank charge people 50¢ for

Trio of Big Banks Jump On PFM Bandwagon

March 15th, 2011

Wells Fargo launches My Money Map. Lloyds TSB debuts Money Manager. And Visa hops on the bandwagon as well.

People Switching Banks More Often, Study Reveals Surprise Reasons

March 02nd, 2011

Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.

Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

January 31st, 2011

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.

BMO Unveils ‘MoneyLogic’ as Online PFM Tools Continue to Spread

January 26th, 2011

Online personal financial management tools are increasingly popular with both banks and their customers. Check out the latest offering from BMO in Canada.

Spy on Your AdWords Competitors with SpyFu

September 14th, 2010

Look up what any bank or credit union in the world spends on Google AdWords advertising.

Creative Showcase: Optical illusions, Hairy Car, Cloning…

July 19th, 2010

A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It

25 Bank Mascots

June 21st, 2010

Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have

In Brief: Reg E, bank bashing, big CU campaigns

June 15th, 2010

Here are 11 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Striking Fear: