Posts tagged ‘PNC’

Headlines and stories related to the financial meltdown

Monday, November 17th, 2008

Here are recent stories of interest from around the web.
Click on the hotlinked headlines to read more.

Schiff predicts every aspect of today’s meltdown in 2006

Peter Schiff. If you didn’t know his name before now, you’ll remember it after watching this video. Among Schiff’s forecasts — made a year or two ago:

  • By November 2008, we will know we’re in a deep, dark recession
  • Subprime mortgages will collapse the housing market
  • Houses will be on the market for 6 months or more
  • Home equity will “come crashing back to earth”
  • Consumer access to credit will evaporate — including auto loans and credit cards
  • You should stay out of equities
  • Financial stocks are “toxic”
  • Bonds will be hit hard

Schiff nails it. Over and over. And the announcers on Fox Business and MSNBC actually laugh — in his face — over and over. Then the so-called “experts, including Ben Stein, make a number of dubious stock picks: Merrill Lynch, Goldman Sachs, Bear Stearns and WaMu.

Top 5 banks now control 39% of deposits

Institution Deposits
(in billions)
Market
Share
Bank of America $719.8 11.3%
Wells Fargo $711.5 11.2%
JPMorgan Chase $649.3 10.2%
Citigroup $223.6 3.5%
PNC $179.8 2.8%

How some banks are battling the confidence crisis

PR departments at Bank of America and other survivors are working overtime to soothe nervous depositors-and explain higher rates and fees. BofA, for instance, is boosting efforts to ensure employees are up on current events and know what to say about them. They’ve added a “Media Buzz” section to their intranet, a collection of news stories customers may have read, as well as “Bank Watch,” which flashes news of key developments in the financial services industry accompanied by suggested talking points.

When PNC said it was buying National City, BofA sent around a script for employees to use with customers that might be affected: “Your deposits would be safe with PNC, but wouldn’t you prefer to move their money to BofA, a bank you are already familiar with?”

Local banks feel left out

The smaller regional and local players say the bailout just helps big banks. Credit unions and community banks are grumbling that the massive Wall Street bailout package will put them at a competitive disadvantage. Apparently, these seemingly begrudged financial institutions feel it is only fair for them to get a share of the taxpayers’ money, even if they don’t really need it.

AmEx switches to bank charter to get slice of TARP pie

AmEx, dreading it might fall behind its big bank brethren, decided to reclassify itself so it could hit the Treasury up for $2.5 billion. Neato. Maybe those credit unions that want bank bailout money so badly should consider a charter change? It’s been reported that Starbucks could be facing a bleak future from a failed economy. Could they next to run begging for a TARP handout? Don’t laugh. It could happen.

Crestmark says “We’ve got plenty of bread!”

The business bank sent this message out as an email and postcard in early October. The marketing pieces were created in response to the volume of phone calls the bank was getting as to whether Crestmark still had any money to lend.

Snapshots, headlines and stories of interest

Monday, October 27th, 2008

Here are recent stories of interest from around the web.
Click on the headlines to read the full story.

National City’s rivals planning feast

If you aren’t already full from heaping servings of fearful WaMu and Wachovia customers, grab a steak knife and dig into the next course being served at the failed-bank buffet: National City. PNC announced last week that they will be acquiring the struggling Cleveland-based bank. (Is it too late for National City to scrub its recently announced sponsorship of the Detroit Pistons next year?)

Get ready for a bigger Navy

Navy FCU, world’s largest and most formidable credit union, will more than double its number of branches in the next three years. It now has 161 branches in major Navy and Marine Corps hotspots, but will have 330 by 2012. (That requires a ton of capital.) Earlier this year, Navy FCU expanded its field of membership to include all branches of the military, and its branching plans are to court its new potential members. Navy Federal was growing rapidly even before it broadened its membership. It opened 34 new branches in 2007 and expects to open 21 this year.

Everyone will offer remote deposit by Christmas

Okay that’s an exaggeration, but is Celent’s latest report any more believable? They say 40% of all banks and credit unions will offer remote deposit capture by the end of 2008. That seems extremely optimistic, if not impossible.

Can you save money by spending?

Consumer Reports says no, despite all the hype. They took a look a look at BofA’s Keep the Change, Wachovia’s Way2Save, and One from American Express. The bottom line? People would do better with regular savings accounts and rewards programs tied to plastic products.

Bank in Mississippi says “konnichiha” (that’s Japanese for “hi”)

Toyota is moving Japanese employees to the town of Tupelo. Renasant Bank rolled out the welcome mat and ran some billboards that said “Welcome to Mississippi” in Japanese. The bank may be the first in Mississippi to incorporate Japan’s character alphabet into its advertising. Maybe Renasant should have been given a shot at offering the new Toyota Visa Rewards Card instead of US Bank.

San Diego sues WaMu for predatory lending

The city says WaMu the bank engaged in unlawful subprime mortgage lending practices. This isn’t the first lawsuit San Diego’s brought against a mortgage lender, and it isn’t going to be the last. The San Diego City Attorney’s office said his office will bring another lawsuit against an undisclosed home loan company this week.

Powder-laced letters mailed to Chase branches in 9 cities

More than 30 letters containing a suspicious powder were mailed to Chase bank branches and federal banking regulators’ offices in nine cities. The powder, it turns out, was calcium.

Financial marketing and promotion roundup – Oct 3

Friday, October 3rd, 2008

Here are recent stories of interest from around the web.
Click on the hotlinks to read the full story.

Marketing Budgets: Getting what you need

Dub Machine: Groovy promo targeting Gen-Y

Bank in the Box: Private bank picks up shoeboxes and deals with whatever you put in it

Wallet World: PNC makes you play ZIP code roulette to play game

Fee Pig: Charlotte Metro uses pigs to dig at banks in latest TV spot

Dear John: A direct mail campaign about breaking-up with your bank

Winner! Yearly contest awards room makeover

Ad Up: Oppenheimer campaign includes TV, print and its first online effort

Like, Umm a…Spokester: Credit union hires intern to be its voice for Gen-Y

Big Winners: ABA’s marketing champs

Refer a Friend: One bank’s take on this popular promotion

Compliance: Tips for advertising deposit products

Deposit Disclosures: NCUA says you can now use the logo only

Don’t use orange circles or ING may sue you

Monday, August 18th, 2008

Consider yourself on notice: If you are a bank or credit union using anything resembling this orange dot…

…look out. Orange circles may be enough for ING to take you to court next.

Last Wednesday, ING filed a trademark-infringement complaint in U.S. District Court against PNC Bank over use of orange balls.

Earlier this year, PNC launced a Gen-Y program called Virtual Wallet. The Virtual Wallet website uses orange circles for its main interface.

In its complaint, ING asserts that “a significant segment of the website prominently utilizes the color orange and orange-ball designs that are confusingly similar to ING Direct’s orange ball.” ING is seeking damages of greater than three times the amount that PNC has made using the orange ball logo, including interest.

ING filed for trademark protection on its orange ball design back in November, 2000. ING’s trademark application is specifically for orange circles “that are totally or partially shaded.” Since then, orange has become the predominant color of its Web site, retail banking locations and advertisements, according to the complaint.

PNC filed trademark applications for 9 different orange circle designs back in June, and two more in August.The last one was filed August 12, 2008, one day before ING filed its lawsuit.

PNC’s most recent trademark application is for “Punch the Pig,” a creative savings game. It says the mark “consists of a stylized orange circle with a stylized white piggy bank in the center and two blue concentric circles in the center of the stylized piggy bank.”

Key Question: Is ING Direct entitled to exclusive use of orange circles – used in any capacity – within the financial industry?

What do you think?

Is PNC infringing on ING's trademark orange ball?

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Green Branch® now a federally registered trademark

Monday, June 16th, 2008

“PNC has more certified green buildings than any company on Earth.”
PNC website

Here’s something interesting you might not have heard. Late last fall, the U.S. Patent & Trademark Office approved a federal trademark application from PNC Financial Services for the term ‘green branch.’

Reality Check: People are going to use the term “green branch” like people use Kleenex. Policing this term will be next to impossible. Fail to enforce a trademark — even once — and the USPTO may declare it null and void.

“Consumers want to do business with socially responsible companies and PNC is leading the way.”
Neil Hall,
Head of PNC Retail

Just the same, someone at Wachovia better pay attention. They plan to build only “green” financial centers by the end of this year, including 300 new “green branches” by 2010. This PNC trademark might force them to call their green branches something else, which would actually be a good thing from a branding perspective.

With over 40 LEED certified green branches, PNC is a long way ahead of Chase, who just built its first green branch last summer.

30 seconds on PNC’s green branches:

  • PNC claims to be the first U.S. bank to apply green building standards to all newly constructed or renovated retail branch offices.
  • PNC built the financial services industry’s first LEED Gold green building.
  • With 1,500 employees, PNC’s Pittsburgh operations center was the largest LEED-certified green building in the world when it opened in 2000
  • PNC says employee retention and satisfaction is as much as 50 percent better than traditional facilities.
  • Compared to traditional branches, energy usage is reduced 50 percent or more and water usage is reduced by 6,200 gallons a year.
  • PNC has a special page on its website celebrating the way the bank differentiates itself with green branches.

PNC branch interior PNC ‘green’ sign

Key Takeaway:

  • Only play the green card if you are truly leading the way in some category (as PNC does).