Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.
BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
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