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Pinterest Archive

Why You Can’t Ignore Social Media

Social media is no longer optional for bank and credit union marketers. Once an 'add on' to traditional campaigns, social media can be the cornerstone to marketing success.

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Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest

Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.

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Why Social Media For Credit Unions Isn’t Working

An in-depth look at how credit unions are using social media today, what's working, and what isn't.

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Ugly Photos Win Cash In Home Equity Pinterest Contest

BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.

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Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

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Stop Wasting Your Time With Social Networks Like Google+

One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!

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Experiments With Pinterest In Retail Banking Fail Miserably

A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.

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What’s Hot In Financial Marketing? What’s Not?

A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.

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Is Facebook The Only Social Channel That Really Matters?

A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.

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Should Financial Institutions Show Interest In Pinterest?

Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.

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