Pinterest Archive

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Why Social Media For Credit Unions Isn’t Working

An in-depth look at how credit unions are using social media today, what's working, and what isn't.

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Ugly Photos Win Cash In Home Equity Pinterest Contest

BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.

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Social Media Feedback Used To Build Old School Credit Union Campaign

With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.

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Stop Wasting Your Time With Social Networks Like Google+

One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!

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Experiments With Pinterest In Retail Banking Fail Miserably

A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.

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What’s Hot In Financial Marketing? What’s Not?

A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.

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Is Facebook The Only Social Channel That Really Matters?

A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.

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Should Financial Institutions Show Interest In Pinterest?

Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.

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