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People’s Trust Archive

Creative Showcase: Sex Appeal, PURLs and Houseplants

Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…

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Unbanking

What is “unbanking?” It's a marketing term created by various credit unions (and perhaps some banks) for use in ads, brochures and other creative materials. Some use “unbanking” as a conceptual platform…

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