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Archive for Pen Air

Peek Inside: Pen Air FCU’s In-House Marketing Department

March 09th, 2012

This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees. See what they do in-house, and check

Creative Showcase: Sunlife, We Speak Human

November 22nd, 2009

Sunlife Financial – “KC & The Sunlife Band” Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this

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- Mobile Banking Set To Explode, Here’s What Marketers Need to Know 2944 view(s)
- 10 Of The Best Banking Brands To Watch 2915 view(s)
- Virgin Should Shock Just About Everyone 2715 view(s)
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- Checks Die While Online Thrives, But Gen-Y Still Use Branches 1923 view(s)
- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- The Unbanked vs. The Superbanked Posted on May 24, 2012
- Wells Fargo Soft Sells Student Loans Through Social Media Forum Posted on May 23, 2012
- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Infographic: The Economics of Baby Boomers Posted on May 17, 2012
- Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union Posted on May 16, 2012

FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
RECOMMENDED READING
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Archive for Pen Air

Peek Inside: Pen Air FCU’s In-House Marketing Department

Creative Showcase: Sunlife, We Speak Human

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: