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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Online

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Datahead: Switching, Credit Cards, Social Media, Channels & More…

Datahead: Switching, Credit Cards, Social Media, Channels & More…

83% will or have switched banks… 1 in 4 bankers say innovation isn't important… These facts, plus more graphs, charts and numbers for financial marketers.  
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[This Post Is Encrypted for Your Protection]

[This Post Is Encrypted for Your Protection]

A print ad obscures all the text with asterisks to highlight the banks’ encryption capabilities. “We found we didn’t have a brand. People were generally  
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Someone’s Someday Is Coming

Someone’s Someday Is Coming

Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use  
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Wachovia Asks, “Who Would You Thank?”

Wachovia Asks, “Who Would You Thank?”

You probably didn’t know this, but this week is National Customer Service Week. In honor of this über-obscure calendar event, Wachovia is throwing a Who  
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How to Build Relationships with Branch Avoiders

How to Build Relationships with Branch Avoiders

Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions