The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for Online Business Report

Podcast: Jeffry Pilcher on Financial Branding, Naming

January 05th, 2009

Late last month, Tim McAlpine over at Currency Marketing conducted a 40-minute podcast interview with Jeffry Pilcher, the editor/founder here at The Financial Brand. Advice

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- Editor said, “36% take 1 rep on 1 channel 64% take 2+ reps and/or channels…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
  On “Does Creativity Stand A Chance At Credit Unions?”
- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
  On “Peek Inside: Sound Credit Union’s Marketing Department”
- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
- Social Media In Banking: Made In Heaven Or Marriage From Hell? Posted on February 7, 2012
- Special Report: State of Online Services in Banking Posted on February 6, 2012
- Peek Inside: Sound Credit Union’s Marketing Department Posted on February 3, 2012
- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

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Archive for Online Business Report

Podcast: Jeffry Pilcher on Financial Branding, Naming

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: