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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for online banking

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Banking Consumers Getting More Mobile and More Digital

Banking Consumers Getting More Mobile and More Digital

Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.  
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Kaching!

Kaching!

Consumers can make payments via email, phone and Facebook with Commonwealth Bank's revolutionary new mobile app dubbed "Kaching." Does this signal the death of credit  
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ABA Study: Consumers Prefer Online Banking

ABA Study: Consumers Prefer Online Banking

Bank customers prefer internet banking vs. any other method. Branches are preferred by those ages 55 and over, and ATM popularity is down in all  
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People Bank Online, But Prefer Branches for Service

People Bank Online, But Prefer Branches for Service

Find out what a study of 15,000 North Americans revealed about banking habits.  
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In Brief: Citi’s innovation Lab, Indinero, Bling, more…

Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web  
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People Looking for a “Silver Lining” But Buying “Ammo”

People Looking for a “Silver Lining” But Buying “Ammo”

The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things.  
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WaMu fantasy TV ads.. “Whoo hoo!”

In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for