online banking Archive
Can you believe online banking got its start almost 20 years ago? Fintech company Yodlee put together this great infographic timeline.
When marketing mobile services, you must address people's fears by stressing security features. Security concerns are the #1 hot button preventing more people from adopting mobile banking channels.
How can financial institutions reward debit card + online banking users (i.e., their best customers)? Here's a solution that costs absolutely nothing. Too good to be true? Here’s how it works.
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
Find out what a study of 15,000 North Americans revealed about banking habits.
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web that caught The Financial Brand’s attention. Click on the hotlinked summary to read the full story. Slideshow: Citi’s Innovation Lab Up Close Q&A: SunTrust’s CMO talks about branding, marketing and […]
The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things. The Google Trends tool searches Google’s records to see how often people search for certain terms. It graphs out the relative frequency with which these terms have been searched over […]
In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for real) after discussing the security of WaMu’s online banking. Here’s another spot. In this one, a regular guy has a fantasy associating the bank’s offer of “free checks for life” […]