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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

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6
Banks: Less Differentiated Than a Bar of Soap

Banks: Less Differentiated Than a Bar of Soap

A study found that banks had the least differentiation and soap brands had the most. What's to blame?  
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Two banks merge and become ‘StellarOne’

Two banks merge and become ‘StellarOne’

Virginia Financial Group and First National Bank just completed a merger. The two banks were similarly sized, and when there’s a merger of equals, one