The Financial Brand Forum — Three days of tips, tools, tricks and techniques exclusively for financial marketers. VIEW AGENDA

OCBC Archive


Simplicity in Banking is Anything But Simple

When will financial institutions realize that simplicity not only improves the customer experience, but it also reduces operational costs?



30 Gorgeous (and Simple) Banking Websites

More and more retail financial institutions are trying to liven up their online experience by redesigning website homepages with an emphasis on visual simplicity.



Engineering The Right Branch Experience

Instead of trying to build the "branch of the future" or craft some failed "retail" strategy with "stores," hear what branch channel expert David Cavell thinks banks should do instead.



World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.



10 Of The Best Banking Brands To Watch

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.


FRANK by OCBC "Munchy Fangs" Debit Card

Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.