Novarica Archive

generation_y_pfm_budgeting

Gen Y Hopes Their Next Bank Helps Them Budget Better

Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.

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atm_access

Digital Bankers Aren’t All Mobile… They Want Easy Access to Cash Too

Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.

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rising_rates

Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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mobile_banking_map

Where Has Mobile Banking Gone Mainstream?

How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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retail_sale

Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters

You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…

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due_now

More People Make Mobile Bill Payments Than Smoke Cigarettes

In the last year, the percent of smartphone owners making mobile payments grew by 36%.

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mobile_icon

What Mobile Bankers Want

Research based on consumers' actual shopping patterns reveals that mobile bankers are demanding, and expect an array of modern features.

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map_locations

Branch Visibility Sways Most Shoppers to Larger Institutions

When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.

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prepaid_debit_cards

Who Wants a Reloadable Debit Card vs. a Checking Account?

Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.

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disgusted_face

Data Proves Bad Banking Experiences Hurt Customer Acquisition

48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.

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at_symbol

Consumers Shop For Checking Accounts With Email Alerts

44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.

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mobile_bomb

Are Branches Doomed By Mobile Banking?

Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.

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20_dollar_bill

Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

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meh

Meh… Consumers Who Don’t Care Choose Regional Banks

Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.

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debit_card_closeup

Who Cares About Debit Reward Cards?

Financial institutions offer checking account features that few consumers care about. All people really want is mobile banking and free ATMs.

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mobile_consumer

Direct Banks Are Winning Mobile-Centric Consumers

Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.

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debit_cards

Why Consumers Choose and Use Reloadable Debit Cards

Reloadable debit cards are an alternative for those consumers who don't write checks.

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generation_y

Young Consumers Need Bank Branches

Adults under 30 are less likely avoid bank branches than older consumers, and aren’t as interested in opening accounts online.

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proud_woman

Women Switching Banks Need Branches More Than Men

One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?

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