Archive for Novarica
It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.
Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?
Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Financial institutions offer expedited bill payment services through their online banking systems… but not their mobile banking apps?? It doesn't make any sense.
Consumers actively searching for a new banking provider still feel strongly that branches are an essential component in their' switching calculus.
When switching banks, only 8% of shoppers indicated they must have mobile check deposit.
Consumers are excluding online banks from consideration at an alarming rate.
A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services.
Do consumers care about PFM when they think about switching banks? Some do, but not many.
Only three years ago, nearly a quarter of consumers demanded interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.
Based on 2012 industry results, bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
Among consumers shopping for new checking accounts, interest in writing unlimited checks is declining. It's not a selling point anymore.
While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.
Mobile banking used to be a value-added service that differentiated one bank from another. Now mobile banking drives consumer demand.
How many consumers insist on opening new accounts in branches? And yet how many never step foot in a branch again? The numbers are surprising.