Financial institutions must determine cross-sell opportunities based consumer needs as opposed to internal product goals to succeed.
eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
How effective is your institution at selling additional products to new checking account customers?
What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.
Growth in online deposits has clearly slowed. The question is, does this reflect product maturation? Or just a temporary pause caused by low interest rates?
How many consumers insist on opening new accounts in branches? And yet how many never step foot in a branch again? The numbers are surprising.
Research shows that levels of branch attachment remain very high, even in segments of customers that don't use branches any more.