Archive for Novantas
Growth in online deposits has clearly slowed. The question is, does this reflect product maturation? Or just a temporary pause caused by low interest rates?
Do consumers care about PFM when they think about switching banks? Some do, but not many.
How many consumers insist on opening new accounts in branches? And yet how many never step foot in a branch again? The numbers are surprising.
Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces hardcore data analytics.
Research shows that levels of branch attachment remain very high, even in segments of customers that don't use branches any more.