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Bancography | Brand Evaluator
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Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for Nielsen

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Datahead: Opt-in, Reg E, Innovation, More…

Datahead: Opt-in, Reg E, Innovation, More…

Kiosk & Display | Digital Branch Merchandising

 
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More Proof that PR Overpowers Financial Ads

More Proof that PR Overpowers Financial Ads

More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people. Understandably and quite predictably,  
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Financial Services Ad Spending Drops 10% in 2008

Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant