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Datahead: Opt-in, Reg E, Innovation, More…
June 14th, 2010
Archive for Nielsen
More Proof that PR Overpowers Financial Ads
March 20th, 2009
More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people. Understandably and quite predictably,
Financial Services Ad Spending Drops 10% in 2008
December 04th, 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant
