New York Archive

HSBC Takes Over a NYC Park With Its ‘Soapbox’

Last October, HSBC debuted its "Different Values" campaign in a bold series of print ads -- 17 in total -- in New York magazine. The launch was an unprecedented media deal for…

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Merged Bank Uses Guerilla Tactics to Launch New Brand

"What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store." -- Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the…

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BofA transit ads: NYers complain in them, about them

Bank of America recently introduced a new offer to New Yorkers. For every $100 they spend on public transit with their BofA bank cards, Bank of America will pay them $10. Sounds…

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