New York Archive

HSBC Takes Over a NYC Park With Its ‘Soapbox’

Last October, HSBC debuted its "Different Values" campaign in a bold series of print ads -- 17 in total -- in New York magazine. The launch was an unprecedented media deal for…


Merged Bank Uses Guerilla Tactics to Launch New Brand

"What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store." -- Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the…


BofA transit ads: NYers complain in them, about them

Bank of America recently introduced a new offer to New Yorkers. For every $100 they spend on public transit with their BofA bank cards, Bank of America will pay them $10. Sounds…