Archive for New York
HSBC Takes Over a NYC Park With Its ‘Soapbox’
July 27th, 2009
Last October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The launch was an unprecedented media deal for both the publisher
Merged Bank Uses Guerilla Tactics to Launch New Brand
December 09th, 2008
“What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” – Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the marriage, TD Banknorth
BofA transit ads: NYers complain in them, about them
December 01st, 2008
Bank of America recently introduced a new offer to New Yorkers. For every $100 they spend on public transit with their BofA bank cards, Bank of America will pay them $10. Sounds like a great
