The votes are in. With over 1,000 ballots cast by readers in the The Financial Brand’s poll, here are the top 10 bank marketing blogs of 2012.
Credit union assets top $1 trillion in the US... An insider's satirical look at life inside Bank of America... Citi and Barclays innovate. Plus 33 more headlines.
How can financial institutions reward debit card + online banking users (i.e., their best customers)? Here's a solution that costs absolutely nothing. Too good to be true? Here’s how it works.
The VP of Channels is a new exec for financial firms… Does search engine marketing trump social media? …ING Direct up for auction.
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing in 2010 and beyond? Please leave your thoughts […]
Survey Says… Brand image matters most for bank shoppers Young Money: Insights into Gen-Y’s perspective on money and budgeting Iconic Irony: Ads from financial institutions prior to their bailouts Free or fee? Can free checking survive? First to Market: This tiny CU lets you scan and deposit checks with your iPhone Forensic Marketing* Dissecting a […]
Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!” But there isn’t much in the way of practical, actionable advice. Why is Twitter important? Who is using it? And what for? How do you get started? Find out in […]
Brief wrap-ups and items of interest Netbanker lists 46 financial institutions that are actively using Twitter. And here’s TMG’s list exclusively for credit unions. A banking journal warns that blogs and tweets can land you in compliance hell. There’s a new online tool that lets consumers search out how safe their bank is. Are you […]
There are many fantastic resources available to financial professionals on the web these days. It’s simply amazing how much good information is out there — for free. But here are a few of the best sites (in no particular order) you may not have heard of, or that maybe deserve a second look. Indeed, there […]
Growing Deposits in the Digital Age. That’s the title of this Online Banking Report, authored by your host and editor here at The Financial Brand, Jeffry Pilcher. The report includes 72 pages of ideas, tactics, and strategies to grow retail deposits while building your brand: Customizable accounts Debit savings rewards DIY online-only accounts Gen-Y checking […]