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Archive for NCUA

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In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

February 10th, 2012
One of the worst letters sent to a bank customer ever... Deposit and demographic forecast broken down by region... Experts debate the fate of branches…  
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In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

December 06th, 2011
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.  
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In Brief: Cross-Selling | Branch Critique | SMS Unhappy

In Brief: Cross-Selling | Branch Critique | SMS Unhappy

March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from  
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Why Are Credit Unions Tax Exempt? Do You Really Know?

Why Are Credit Unions Tax Exempt? Do You Really Know?

December 21st, 2010
If you think credit unions are tax-exempt because they are not-for-profit, member-owned cooperatives, think again...  
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In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

December 13th, 2010
Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.  
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In Brief: Cheers for Beers, Inside Job, Sword & Shield

In Brief: Cheers for Beers, Inside Job, Sword & Shield

October 14th, 2010
Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more  
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Compliance Crack Down on Social Media Coming?

August 26th, 2010
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or  
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In Brief: Hijacked promo, dirty laundry, Facebook

August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web  
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These Ads Might Piss Off Federal Regulators

These Ads Might Piss Off Federal Regulators

March 17th, 2009
Last week, The Financial Brand wrote about how the FDIC and the NCUA are cracking down on financial institutions that attack the safety or soundness  
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Censored! Federal Agencies Afraid of Fear Mongering

Censored! Federal Agencies Afraid of Fear Mongering

March 11th, 2009
NCUA quashing any form of finger pointing Last month, a credit union lodged a complaint with the NCUA about a rival credit union’s website. The  
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People Looking for a “Silver Lining” But Buying “Ammo”

People Looking for a “Silver Lining” But Buying “Ammo”

March 10th, 2009
The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things.  
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Don’t Throw the TARP on Credit Unions

Don’t Throw the TARP on Credit Unions

November 17th, 2008
For many years, credit unions have lobbied hard to make sure they get fair and equal treatment from the U.S. Government. But begging the Treasury  
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Financial marketing and promotion roundup – Oct 3

October 03rd, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Marketing Budgets: Getting what you need  
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What’s the Deal with Financial Ad Disclosures?*

What’s the Deal with Financial Ad Disclosures?*

June 24th, 2008
(*See below for details.) Some financial ads look like they were written backwards: leave two inches at the bottom of the ad for disclosure, then