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Should B of A keep or change the Merrill Lynch name?
September 19th, 2008
Archive for Naming
Wrap up of recent financial name changes
September 08th, 2008
Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more
The Top 50 Most Distinctive Credit Union Names
August 20th, 2008
Names selected for this list were based on their uniqueness within the credit union industry. Other criteria included: Each reflects something phonetically interesting and/or thematically
Gen-Y twins, membership soars, ‘Rewards’ return, bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
