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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for name changes

6

What Does ‘Federal’ do for FCUs?

Federally chartered credit union have a few more options with their names than their state chartered counterparts. The huge number of federal banks and federal  
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NY Times classic on bank name changes

A New York Times article from 1987 says the scramble for good names causes some normally staid financial institutions to wage trademark battles. It seems  
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Bank naming article circa 2000

This article printed by Northwestern Financial Review in 2000 takes a straightforward look at the types of names banks adopt. Conclusions and observations from the