Archive for name change

Turmoil in the Financial Industry = Good Phishing Waters

February 27th, 2009

The financial industry is being rocked by an unprecedented level of mergers, acquisitions and failures. You can count on a fresh batch of FDIC/NCUA seizures

The Do’s and Don’ts of CU Acronyms

November 26th, 2008

Many credit unions refer to themselves internally in acronym form. Using acronyms is common industry shorthand. Everyone does in our industry, right? And when credit

Will the real ‘Vista Bank’ in Texas please step forward

August 25th, 2008

Fight looms, confusion inevitable as two Texas banks now share ‘Vista’ name “We changed our name to soar above the crowd…to set ourselves apart.” –

Gen-Y twins, membership soars, ‘Rewards’ return, bees

August 15th, 2008

Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs

The ‘Community Credit Union’ fallacy

August 07th, 2008

For many credit unions, expanding their charters is a common growth strategy. Often, a credit union’s first reflex after getting a community charter is to

Xerox FCU to become ‘Xceed’

February 25th, 2008

“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up

Leesport Bank unites divisions under ‘VIST Financial’

February 23rd, 2008

Leesport Bank will be integrating seven separate business divisions under one new name, ‘VIST Financial”: Leesport Bank Madison Bank Essick & Barr The Boothby Group

Exante Bank will become ‘OptumHealth’

February 11th, 2008

UnitedHealth Services, a conglomerate offering a range of services within the health care industry, is changing the name of a bank it founded back in

HomeFederal becomes ‘Indiana Bank & Trust’

February 03rd, 2008

To celebrate 100 years in business, HomeFederal has decided to change its name. On March 1, they will rollout a new logo and signage bearing

Bank changes names to reinforce its category leadership

January 19th, 2008

The nation’s largest correspondent bank (see definition below) is changing its name to ‘Silverton Bank’ according to this press release. The bank hopes that the

Family Bank changes name to ‘Voyager’

January 12th, 2008

The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank. In this article, the bank offered

Tennessee bank consolidates under ‘Foundation’ name

January 12th, 2008

McKenzie Banking Company has announced it will adopt the name of its sister organization, ‘Foundation Bank,’ sometime in January 2008. Apparently, McKenzie and Foundation have

Wauwatosa Credit Union becomes ‘Focus’

January 10th, 2008

According to the credit union’s newsletter, “It was time for us to find a name that reflects the values of this credit union.” The newsletter

South African bank picks risque new name by American standards

January 09th, 2008

“Grindrod.” It picked the name back in 2006 (reference here). Apparently, the words “grind” and “rod” don’t mean the same thing in South Africa as

‘Alabama CU’ sues ‘The Credit Union of Alabama FCU’ over name

January 08th, 2008

This 23-page PDF from the U.S. District Court of Alabama should serve as a cautionary tale about what can happen if you choose a new

Frick Federal Credit Union becomes ‘Neighbors 1st’

January 06th, 2008

According to the credit union’s press release, the name change is the first since the credit union was founded in 1968. On its website, the

Two banks in India rebrand, one renames

January 06th, 2008

Canara Bank in India rebrands with a new logo. I don’t speak Hindi, but this looks good: According to one blogger musing about banks in

Sponsor shutters doors, credit union changes name

January 06th, 2008

PCA Federal Credit Union’s primary sponsor closed their facilities and “the credit union no longer had a viable occupational bond,” so it becomes ‘Greater Wayne

Fort Belvoir FCU drops ‘Fort’ from its name

January 04th, 2008

According to The Credit Union Times, Belvoir FCU President and CEO Patricia Kimmel, says the new name reflects the changing community while still maintaining ties