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The Nominees For Oscars In The Financial Industry Are…
January 24th, 2012
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
Archive for NAB
Does Google+ Matter to Retail Financial Institutions?
November 14th, 2011
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
In Brief: Debit Card Fee Test Fail | Social Media Backlash
November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate
Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages
October 12th, 2011
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control
The Top 35 Banks on Facebook
September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But
Aussie Bank Goes Nuts With Massive Guerilla Push
July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
In Brief: Branch Building Spree | Video Banking | Fee Income Slides
June 30th, 2011
Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of
Bank Sticks It to Rivals With Massive Guerilla Campaign
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
In Brief: Dress Code | Glitches & Tweets | 30 Worst Mortgages
December 29th, 2010
UBS dress code tackles short skirts, underwear, discreet makeup… Analyzing NAB’s response to a crisis on Twitter… Plus 17 other stories.
6-Pack of Awesome & Gorgeous Bank HQs
October 11th, 2010
Cool, colorful, futuristic HQ facilities from ING, ANZ, Saxo, NAB Bendigo, RBS and more.
In Brief: Hijacked promo, dirty laundry, Facebook
August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Best of the Web: 2020, WaMu, Mobile, Digital
April 18th, 2010
STUDY What makes for an ideal banking relationship A survey of nearly 4,000 U.S. banking customers found that fewer than 50% of customers were highly
Westpac Resurrecting Dead Brand for Online Direct Arm?
January 06th, 2010
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the
Aussie Bank Slips on Banana Analogy
December 14th, 2009
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45
Banks Build an Online Arcade, But Are Consumers Game?
February 03rd, 2009
In recent years, more and more banks have created interactive, Flash-based online games. There’s everything from throwing pies and floating balloons to classic driving games.
NAB’S UBank: A Cautionary Tale in Social Media
October 27th, 2008
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this
