Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45
In recent years, more and more banks have created interactive, Flash-based online games. There’s everything from throwing pies and floating balloons to classic driving games.
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this
Prime Performance captures the voice of the customer, using that feedback to energize behavior change and create a shared vision of consistent service excellence throughout your team. After conducting over 5 million consumer interviews, we’ve found bank & credit unions focused on improving the customer experience gather more deposits, increase customer loyalty and improve the likelihood of cross-sell & referrals. Charles and Steven explain how...