Archive for MySpace
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.
A Fiserv study on social media tells folks what they want to believe, even if the math doesn't pencil out.
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
11 reasons why social media has generally been unproductive for most financial institutions.
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66
The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the financial industry’s most accomplished and well-respected
“Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” – GTE FCU’s U22 Account GTE Federal Credit Union’s U22 account, designed specifically for ages 12 to
Totally not shocking: Financial brands plummet in value Market capitalization of the world’s top 500 financial services brands dropped $3.9 trillion –or 51%– while brand value fell $218.1 billion, down 32%, according to Brand Finance’s