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11% of Consumers Have a Social Media Connection with Their Bank? No Way…
December 08th, 2010
A Fiserv study on social media tells folks what they want to believe, even if the math doesn't pencil out.
Archive for MySpace
What Is Social Media Really All About? Who Knows
November 22nd, 2010
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
Why Social Media Is a Waste of Time for Most Banks & Credit Unions
November 03rd, 2010
11 reasons why social media has generally been unproductive for most financial institutions.
Online Marketing: How Do You Stack Up?
August 23rd, 2010
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of
Fighting Axe Grinders and Their Online Vendettas
January 04th, 2010
The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around
Q&A: Integrated Social Media + Financial Marketing
October 20th, 2009
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.
U22 Gen-Y Account Offers More Than Same-Old Checking
August 24th, 2009
“Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” – GTE FCU’s U22 Account GTE Federal
Headlines, snapshots and misc. stories of interest
March 09th, 2009
Totally not shocking: Financial brands plummet in value Market capitalization of the world’s top 500 financial services brands dropped $3.9 trillion –or 51%– while brand
