Mintel Comperemedia Archive

2014_trends

4 Big Direct Marketing Trends in Banking

Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other surprises).

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gobank

Financial Marketing News: GoBank, USAA’s Mobile Account Opening

What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.

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