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Millennials Archive

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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What Bankers Can Learn from McD’s Millennial Marketing Misfires

If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.

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Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

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Will Millennials Change Banking Forever?

Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.

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Don’t Underestimate The Millennial Banking Opportunity

The Millennial consumer who has graduated college is an excellent prospect for savings, credit and investment services.

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9 Insights For Lasting Banking Relationships with Millennials

The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.

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The End of Banking As Usual

Financial institutions must address the needs of millennials who are willing to bank with technology and telecommunications companies.

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The Case for Content Marketing in Your Quest for Revenues

How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.

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Millennials Find Banks Irrelevant

A new study from Scratch finds that millennials don't believe banks can meet their needs in the future.

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Are Millennials Really That Different?

Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers obsess over buzzwords like “authenticity,” “transparency” and…

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