40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
If the financial industry doesn't adapt fast, the Digital Generation will watch banks disappear in their hybrid's rear view mirror.
The Millennial consumer who has graduated college is an excellent prospect for savings, credit and investment services.
The findings revealed in this study could reshape how banks and credit unions attack the Millennial market.
How do banks and credit unions start conversations with consumers that lead to sales? With a content marketing strategy.