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Millennials Archive

The New Rules of Marketing to Millennials

Here are five guidelines marketers need to keep in mind when recalibrating their strategy to connect with Millennial consumers.

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Infographic: How Bank CEOs and Boards View Strategic Challenges

Data reveals how bank CEO and their directors feel about growth, threats, branches, Millennials, tech and more.

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Building Banking Relationships With Digital Millennials

What does it take to appeal to Millennials? How can financial institutions build relationships with this critical market segment?

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4 Content Marketing Tips for Targeting Millennial Banking Consumers

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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Millennials and Their Risky Financial Behaviors

When it comes to financial responsibility, younger Millennials in college are getting a failing grade. What can financial institutions do?

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More Americans Making Mobile Banking a Part of Daily Life

Mobile and online banking is becoming a ubiquitous part of daily life – done at work, at the store and even on a date.

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50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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Study: Most Millennials Will Only Switch Banks When Forced

Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.

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Why Targeting Millennials Will Get Harder for Bank Marketers

The fight over banking services on college campuses heats up, with new regulations that would stifle marketing to Millennial students.

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Millennial Banking Consumers Are Unique, But Not That Different

Millennial banking customers want personalized service delivered through both digital and physical channels similar to other generations.

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No Loyalty? Millennials Not Afraid to Dump Their Banks

Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.

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Mobility, Millennials & Predictive Analytics in Banking

Banks and credit unions must improve mobile offerings, engage millennials and leverage predictive analytics to build contextual engagement.

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What Drives Millennials to Choose a Checking Account?

Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.

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Millennials, Mobile Channels & The Future of Financial Marketing

A study of Millennial attitudes mobile banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

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Credit Union Guide to Millennial Member Growth

This multinational report from the World Council of Credit Unions offers 12 survival tips for credit unions targeting Gen Y.

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8 Astonishing Facts Bankers Should Know About Millennials

Millennials bank and communicate differently than previous generations, preferring mobile banking, alternative payments and digital channels.

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Why Do Millennials Shop For Checking Accounts?

This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.

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The Battle to Bank Millennials

Millennials pose unique challenges to the banking industry that traditional financial institutions must find ways to address.

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Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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