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Archive for microsite

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Two Squirrels Go Nuts for First Tech Credit Union

Two Squirrels Go Nuts for First Tech Credit Union

“Chuck & Leroy” Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech  
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A Great Campaign That Raises a Question of Social Media Ethics

A Great Campaign That Raises a Question of Social Media Ethics

Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion  
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Trend Alert: Online Financial Makeover Reality Contests

Trend Alert: Online Financial Makeover Reality Contests

This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction  
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HSBC’s First Direct Has a Little Black Book

HSBC’s First Direct Has a Little Black Book

First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use  
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Credit Union Members Vote on Logo Makeover

Credit Union Members Vote on Logo Makeover

“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new  
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Mazuma Credit Union hosts video sharing contest

Mazuma Credit Union hosts video sharing contest

Mazuma Credit Union in Kansas wants to know, “What Are You About?” From September 1 through November 30, people are invited to submit a 25-second  
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Cash Back Boulevard from Zions Bank

Cash Back Boulevard from Zions Bank

To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total  
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KeyBank Says ‘Money Needs Attention’

KeyBank Says ‘Money Needs Attention’

“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs  
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Harris Bank Says It’s ‘Here to Help’

Harris Bank Says It’s ‘Here to Help’

Harris Bank recently unveiled a new branding campaign to drive home the bank’s “here to help” message, a slogan the bank has used for the  
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Fifth Third launches its biggest ad campaign ever

Fifth Third launches its biggest ad campaign ever

Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch  
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BofA Targets College Crowd With ‘Morris On Campus’

BofA Targets College Crowd With ‘Morris On Campus’

Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and  
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“B@%k” is a Four-Letter Word in This Promotion

“B@%k” is a Four-Letter Word in This Promotion

WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,  
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ING microsite targets renters for home loans

ING microsite targets renters for home loans

[Editor's Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of  
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