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Wells Fargo Soft Sells Student Loans Through Social Media Forum

Wells Fargo Soft Sells Student Loans Through Social Media Forum

May 23rd, 2012
This online discussion forum lets the college-bound crowd ask and answer questions. Wells Fargo representatives chime in, but the site's immediate purpose isn't to push  
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Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

April 23rd, 2012
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  
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Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it  
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Show and Tell, Switch and Sell

Show and Tell, Switch and Sell

October 17th, 2011
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.  
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Bash Banks With Limerick Style and Win a Trip to the Irish Isle

Bash Banks With Limerick Style and Win a Trip to the Irish Isle

May 02nd, 2011
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making  
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Frost Bank’s Mini-Manifesto Makes Big, Bold Promises

Frost Bank’s Mini-Manifesto Makes Big, Bold Promises

October 18th, 2010
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.  
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Online Marketing: How Do You Stack Up?

Online Marketing: How Do You Stack Up?

August 23rd, 2010
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of  
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3 Credit Union Microsites – The Pros and Cons

3 Credit Union Microsites – The Pros and Cons

July 23rd, 2010
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a  
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Don’t Let Those Promotional Microsites Become Porn

Don’t Let Those Promotional Microsites Become Porn

July 14th, 2010
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet,  
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Citi’s Women of ‘Women & Co.’

Citi’s Women of ‘Women & Co.’

May 12th, 2010
Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new campaign that focuses on “women  
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Visions FCU Rocks Gen-Y Project

Visions FCU Rocks Gen-Y Project

November 25th, 2009
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000  
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Guerilla Good Deeds Promote New Branch

Guerilla Good Deeds Promote New Branch

November 17th, 2009
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to  
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Q&A: Integrated Social Media + Financial Marketing

Q&A: Integrated Social Media + Financial Marketing

October 20th, 2009
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.  
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Pay It Forward: The Ripple Effect

Pay It Forward: The Ripple Effect

October 13th, 2009
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They  
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BankIntervention.com

BankIntervention.com

October 01st, 2009
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber  
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HSBC Microsite: ‘Join the Values Conversation’

HSBC Microsite: ‘Join the Values Conversation’

September 01st, 2009
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section.  
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Save Hard. Spend Smart.

Save Hard. Spend Smart.

August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove  
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3 Online Social Media Sites Offering Recession Help

3 Online Social Media Sites Offering Recession Help

August 03rd, 2009
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From  
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Creative Showcase: Fairies, Fights and Microsites

Creative Showcase: Fairies, Fights and Microsites

July 31st, 2009
BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack  
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Regions Bank Hopes Consumers LOVE to SAVE

Regions Bank Hopes Consumers LOVE to SAVE

July 29th, 2009
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a  
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