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Show and Tell, Switch and Sell
October 17th, 2011
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.
Archive for microsite
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
May 02nd, 2011
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making
Frost Bank’s Mini-Manifesto Makes Big, Bold Promises
October 18th, 2010
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
Online Marketing: How Do You Stack Up?
August 23rd, 2010
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of
3 Credit Union Microsites – The Pros and Cons
July 23rd, 2010
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a
Don’t Let Those Promotional Microsites Become Porn
July 14th, 2010
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet,
Citi’s Women of ‘Women & Co.’
May 12th, 2010
Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new campaign that focuses on “women
Visions FCU Rocks Gen-Y Project
November 25th, 2009
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000
Guerilla Good Deeds Promote New Branch
November 17th, 2009
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to
Q&A: Integrated Social Media + Financial Marketing
October 20th, 2009
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions.
Pay It Forward: The Ripple Effect
October 13th, 2009
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They
BankIntervention.com
October 01st, 2009
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber
HSBC Microsite: ‘Join the Values Conversation’
September 01st, 2009
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section.
Save Hard. Spend Smart.
August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove
3 Online Social Media Sites Offering Recession Help
August 03rd, 2009
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From
Creative Showcase: Fairies, Fights and Microsites
July 31st, 2009
BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack
Regions Bank Hopes Consumers LOVE to SAVE
July 29th, 2009
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a
‘Fair Fees,’ Brought to You by ING DIRECT
June 09th, 2009
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over
Two Squirrels Go Nuts for First Tech Credit Union
June 04th, 2009
“Chuck & Leroy” Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech
A Great Campaign That Raises a Question of Social Media Ethics
May 18th, 2009
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion
