The Financial Brand: Marketing Insights for Banks & Credit Unions

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Archive for Metro

Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition

August 18th, 2011

The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.

25 Bank Mascots

June 21st, 2010

Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have

Credit Union Sues Bank Over Trademarked Scarlet Letter

July 16th, 2009

Trademarked red ‘M’ triggers lawsuit Two Pennsylvania financial institutions will square off in court over who can — and can’t — use a big, red

Naming SNAFUs Plague Multiple Commerce Banks

November 14th, 2008

Okay, sorry, this gets a little complicated. There was a Commerce Bank in New Jersey. But earlier this year, TD Banknorth took them over. That

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- Mobile Banking Set To Explode, Here’s What Marketers Need to Know 2940 view(s)
- 10 Of The Best Banking Brands To Watch 2914 view(s)
- Virgin Should Shock Just About Everyone 2696 view(s)
- 7 Steps to Find Your Brand’s Personality 2624 view(s)
- Checks Die While Online Thrives, But Gen-Y Still Use Branches 1922 view(s)
- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- The Unbanked vs. The Superbanked Posted on May 24, 2012
- Wells Fargo Soft Sells Student Loans Through Social Media Forum Posted on May 23, 2012
- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Infographic: The Economics of Baby Boomers Posted on May 17, 2012
- Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union Posted on May 16, 2012

FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
RECOMMENDED READING
Related Articles From The Financial Brand:

Archive for Metro

Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition

25 Bank Mascots

Credit Union Sues Bank Over Trademarked Scarlet Letter

Naming SNAFUs Plague Multiple Commerce Banks

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: