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Archive for mergers

1
Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

September 13th, 2011
In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does  
5
Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy

Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy

February 24th, 2011
Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.  
2
Mega Merger Creates Synergies…and Concerns

Mega Merger Creates Synergies…and Concerns

March 15th, 2010
“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a  
0
Commerzbank Blends Brands Following Merger

Commerzbank Blends Brands Following Merger

December 16th, 2009
“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What  
11
Lessons from the Chase/WaMu Merger on Twitter

Lessons from the Chase/WaMu Merger on Twitter

May 08th, 2009
[Editor's Note: This is a follow-up piece to yesterday's article from Freddy J. Nager, "The post-WaMu blues: Chase has lost ‘that lovin' feeling." Chase just  
3

Exploiting Mergers for Fun and Profit

January 30th, 2009
“If there’s anything that could dislodge a customer, a merger is it.” – Anita Gentle Newcomb Banking Consultant Economic turmoil and the crisis in the  
3
Two credit unions merge to create ‘Genisys’

Two credit unions merge to create ‘Genisys’

June 03rd, 2008
‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions’ two main employer groups. Two Michigan-based credit unions, USA and T&C Federal, expect to