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Archive for mergers

Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

September 13th, 2011

In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does

Danversbank Brand Makes Sense with ‘Noggin’ and Fresh Copy

February 24th, 2011

Danvers shuns dull lifestage photos for a simple illustrated spokescharacter spouting commonsense expressions.

Mega Merger Creates Synergies…and Concerns

March 15th, 2010

“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a

Commerzbank Blends Brands Following Merger

December 16th, 2009

“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What

Exploiting Mergers for Fun and Profit

January 30th, 2009

“If there’s anything that could dislodge a customer, a merger is it.” – Anita Gentle Newcomb Banking Consultant Economic turmoil and the crisis in the

Check these stories out

October 13th, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. A Failure to Communicate: Survey says

Branding briefs for August 29, 2008

August 29th, 2008

How To: Avoid legal cow pies when rebranding Text for Tix: Chase gives away US Open tickets via texting promo Cash Cow Gets Plugged: Banks

BofA Execs Create Merger Ballad From U2 Hit

June 13th, 2008

When Bank of America merged with MBNA back in 2006, they had a big internal event for bank executives. Two of them got up on

Two credit unions merge to create ‘Genisys’

June 03rd, 2008

‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions’ two main employer groups. Two Michigan-based credit unions, USA and T&C Federal, expect to