Archive for meltdown
Credit Unions, Welcome to the Financial Crisis
Before last Friday, credit unions had remained fairly immune to the fallout from the financial meltdown. But with the implosion of U.S. Central and WesCorp, credit unions are now knee deep in the economic crisis.
 
AIG’s Security Tips for Surviving an Angry Mob
An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click to enlarge. Here’s to hoping your financial institution never, ever
 
Massive Bank Failures Must Be on the Way
$500 billion FDIC bailout forebodes massive failures Late last week, the U.S. Senate proposed to allow the FDIC to borrow as much as $500 billion from the Treasury Department. While the mainstream media obsesses over
 
Notably Quotable: Reflections on the Economic Crisis
“The public doesn’t understand how the system works, so we look for things we do understand, like banks not making loans and people spending money to redecorate their offices, or sponsor a ballpark, or buy
 Big Bank Bonuses Are the Wrong Thing to Worry About
Right now, there is much debate about how much banking executives should or shouldn’t make. Is $1 million too much? Is $500,000 fair? What about bonuses? One of the big concerns is that Washington will
 Your Deposits Are Up… So What?
“Deposits are the lifeblood of banks.” – Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing huge increases in their deposits. Some financial institutions are seeing
 Meltdown Marketing: 3 Things Credit Unions Must Do
No matter how the financial rescue plan unfolds, the financial industry as a whole will not go back to the way it was. This challenging economic climate provides a historic opportunity for the credit union
 Financial Services Ad Spending Drops 10% in 2008
Nielsen just released its ad spending data comparing the first three quarters of 2008 to 2007. In the financial industry, advertisers have already made significant cuts, with presumably more to come in 2009. Company Ad
 
Headlines And Stories About The Financial Meltdown
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Schiff predicts every aspect of today’s meltdown in 2006 Peter Schiff. If you didn’t know his name
 
When will the media’s infatuation with credit unions end?
Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this sleepy sector of the financial industry. But these days, the
 
Meltdown Marketing: Ads from October
October 2008 was one of the roughest ever for the financial industry. Now that October has passed (and thankfully so), let’s take a minute to look at some of the ads banks and credit unions
 Got money to lend? Tell the world and get free press
Everyone’s hearing about how “money is tight” and we’re in the middle of a severe credit crunch. So if you’ve got money to lend, tell the world. It’s a much more effective way to reassure
 
Putting the good press about credit unions to work
Here’s an example of how one credit union, Sharonview FCU, is utilizing all the good press credit unions have been getting lately. They took snippets from articles shared here at The Financial Brand and created
 
Check these stories out
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Size Matters: In banking, small is better now Ad-vice: More thoughts on how to communicate the
 Check these stories out
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. A Failure to Communicate: Survey says financial brands not saying enough Ad Quandry: Financial firms not
 As if credit unions need another reminder…
Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions get rush of new customers.” — The News Tribune “Credit
 Check these stories out
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t wait for leagues to run ‘soundness’ ads Wanton Wants: Americans’
 The media falls in love with credit unions
Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but many of them unabashedly urge people to make the switch.
 
WaMu: “A trillion dollars! Whoo hoo!”
Here’s a new print ad running in WaMu markets that, considering the situation, is pretty darn good. The ad’s copy reads: “WaMu has a bright new future, thanks to the stability of JPMorgan Chase (and
 Stories worth sharing – September 29, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. MELTDOWN FALLOUT Marketing 180° “Credit” out, “saving” now in vogue as financial industry reacts Another One
 











