The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for media strategy

GEICO’s Crazy Ad Strategy Breaks the Rules

January 22nd, 2010

“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads

- Subscribe Via Email
  
  Check the box that describes your organization, then press SUBMIT.
  Bank
  Credit Union
  Vendor, Supplier, Consultant
  Other
- Subscribe via RSS Feed
- Branch Showcase: Virgin | ING Express | Financial Spa 3088 view(s)
- State of Bank & Credit Union Marketing In 2012 2597 view(s)
- 8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down 2320 view(s)
- The Nominees For Oscars In The Financial Industry Are… 2113 view(s)
- 7 Steps to Find Your Brand’s Personality 1710 view(s)
- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
  On “Does Creativity Stand A Chance At Credit Unions?”
- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
  On “Peek Inside: Sound Credit Union’s Marketing Department”
- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Christian Burke said, “Thanks to FB for giving some tasty perspective on this topic. Yes, banks are slow adopters by nature--painfully so at times. For our bank I think the biggest fa…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
- Social Media In Banking: Made In Heaven Or Marriage From Hell? Posted on February 7, 2012
- Special Report: State of Online Services in Banking Posted on February 6, 2012
- Peek Inside: Sound Credit Union’s Marketing Department Posted on February 3, 2012
- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

Featured Event

Explore the latest innovations and trends shaping the future of banking. Discover new ideas, products and strategies in online banking, mobile banking and alternative payments. March 28-29 at the W Hotel in San Francisco. Click here for more information on Bank Innovation 2012.
FEATURED VIDEO

Is your client experience a strategy or an afterthought?
Prime Performance captures the voice of the customer, using that feedback to energize behavior change and create a shared vision of consistent service excellence throughout your team. After conducting over 5 million consumer interviews, we’ve found bank & credit unions focused on improving the customer experience gather more deposits, increase customer loyalty and improve the likelihood of cross-sell & referrals. Charles and Steven explain how...
RECOMMENDED READING
Related Articles From The Financial Brand:

Archive for media strategy

GEICO’s Crazy Ad Strategy Breaks the Rules

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: