Archive for Mastercard
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
Partnership Signals Growth Of Merchant-Funded Bank Marketing Offers
TSYS has partnered with Truaxis to make transaction- and behavior-specific marketing offers available to banks and credit unions.
Differentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
Survey Shows Americans Ready For Digital Wallets In A Cashless Society
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?
US Bank’s Wearable Wallet: Will It Flop or Not?
This blue bracelet not only lets you make contactless payments of $50 or less, it holds your medical information. But is it too weird and too ugly for widespread adoption?
12 Best Practices in Online Newsrooms for Financial Institutions
What it takes to build a robust virtual press center and maximize your PR exposure.
In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of interest.
7 Reasons to Use Your Slogan as a URL
If you have a brand tagline, why not turn it into a memorable marketing URL?
