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Archive for Maine

5
Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

July 28th, 2011
Banco Popular has to dump its Spanish-sounding name in the US… The Bank of Maine struggles with the semantics of local branding… Plus six other  
2
The ‘Colorful Solutions’ of Norway Business Banking

The ‘Colorful Solutions’ of Norway Business Banking

July 09th, 2009
Norway Savings Bank has created a series of “colorful” broadcast and print advertising targeted at Norway’s small business customer base. The ad campaign includes six  
0
Look at Bangor Savings Bank’s Brand Identity

Look at Bangor Savings Bank’s Brand Identity

August 04th, 2008
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.  
0

Gen-Y CU staffer defines financial branding perfectly

January 17th, 2008
Never mind that the author of this blog post is only 21, this kid nails it: “The best way to draw people in is to  
0

An employee speaks out against his CU’s name

January 03rd, 2008
An employee of Maine State Credit Union says in his blog that “people should be able to see your credit union’s name and know if