An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit unions.
Here are six tips you can use to build an online display advertising strategy that supports your consumer lending and mortgage product lines.
How can lenders can take advantage of today’s digital ecosphere and better connect with consumers seeking unsecured loans?
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
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