What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Ranks of the underbanked grow following the financial crisis... A journalist says inertia keeps her with BofA... Only video tellers for one CU... VSECU b-word debate rages. 28 more headlines.
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read more. The 5 Best Rewards Checking Accounts in the US may pay as much as 4.01% APY, but you’ve got to wonder about the future of high-interest checking products when […]
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that with its Vision FCU Rocks program. The initiative […]
Everyone’s hearing about how “money is tight” and we’re in the middle of a severe credit crunch. So if you’ve got money to lend, tell the world. It’s a much more effective way to reassure people that you’re safe and sound than simply saying “we’re safe and sound.” It doesn’t matter if you’ve tightened your […]
Here are this week’s stories of interest from around the web. Click hotlinks for the complete story. Money for Guns: Chase gives away prepaid debit cards for unregistered guns Credit Score: Consumer Reports’ 12 best and 3 worst credit cards Duel: Comparing ING vs. E-Trade click-through rates Essay Contest: Credit union holds $1,500 ‘What Do […]
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL Cats poster here.) With around $100 in supplies, the credit union made this merchandising display to promote its financing for construction projects: They also made wood blocks that were displayed […]
Paul Economy, that is (yes, that’s his real name). Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign. “Come see Paul,” the headline on the billboard reads. “He has $50 million to lend.” This deceptively simple concept may not be the sexiest campaign […]
Point Loma Credit Union is planting trees in the name of every member who gets a “green” loan. The credit union offers two kinds of green loans. One loan gives discounts for vehicles getting at least 32 MPG highway. The green car loans are also available for dual-fuel, electric, ethanol, natural gas and fuel-cell powered […]
Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK MAKING YOU SICK? INTRODUCING BRIGHTER BANKING EASTERN FINANCIAL Florida Credit Union www.youcanjoin.com Bring UNUSED BAGS to one of our conveniently located branches to Get $425 with these valuable coupons. Ask […]