The Financial Brand Forum 2015 – Over 800 attendees. 40 speakers. 3 days of strategy sessions and how-to workshops. Only 4 weeks left!

loans Archive


7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.



Social Media Spurs Success For Credit Union’s Bicycle Loans

A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.



Credit Union Draws Fire Over ‘Lady Loans’

A New Zealand credit union found itself in hot water after running a loan campaign that some women decry as sexist.



The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?



What Banks And Credit Unions Can Learn From One Another: Lending

Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.



Credit Unions Pray Auto, Home Loans Will Fuel Growth In 2013

2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.



Consumers Descend From Debt Mountain

Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.



2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.



10 Tips To Drive More Online Applications

Most banks and credit unions aren't thrilled with how their online account and loan apps perform. Increase deposit and lending volumes generated by your online channel using these 10 practical tips.



Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.



2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.



Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.


Visions FCU Rocks Gen-Y Project

“Visions FCU Rocks. Where young people do their banking.” -- Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting…


Got money to lend? Tell the world and get free press

Everyone's hearing about how "money is tight" and we're in the middle of a severe credit crunch. So if you've got money to lend, tell the world. It's a much more effective…


Marketing construction loans on a shoestring budget

Here's another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand's previous coverage, check out their LOL Cats poster here.) With around $100 in…


Economy Driving Credit Union Promo

Paul Economy, that is (yes, that's his real name). Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign. “Come see…


Barf bags used in credit union promotion

Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK MAKING YOU SICK? INTRODUCING BRIGHTER BANKING EASTERN…