Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
A financial cooperative in Seattle targets hip, eco-savvy urbanites with bike loans and a unique social media photosharing promotion.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Everyone's hearing about how "money is tight" and we're in the middle of a severe credit crunch. So if you've got money to lend, tell the world. It's a much more effective…
Here's another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand's previous coverage, check out their LOL Cats poster here.) With around $100 in…