The Financial Brand: Marketing Insights for Banks & Credit Unions
56% of bankers are banned from using social media sites at work, and only 26% are encouraged to use LinkedIn as a sales tool. Are they missing out?
Facebook, Twitter, YouTube and LinkedIn have all made changes that affect how financial marketers work in social channels. Here's a recap.
12 infographics paint a sobering picture of social media in the banking industry. Generally, consumers just aren't that interested.
Tired of chasing down sizes for images in your financial institution’s social media channels? Here’s everything you need for Facebook, Twitter, YouTube and Linkedin.
The vast majority of banks and credit unions aren’t utilizing the most basic features available on their LinkedIn company pages. Here's what you need to do.
A free webinar on visual trends in banking... Banks are getting creative with fee models... Pundits debate the fate of branch networks... 36 stories total!
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Nearly every credit union in the U.S. says it's using Facebook today, but one in 14 of those says they have plans to give it up.
BAI just wrapped up its conference on retail banking and delivery channels. Here are the reflections from one attendee, who says the future hinges on digital, mobile and innovation.
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.
This in-depth Q&A interview explores the credit union's strategy, what works, what doesn't and why they created a new, full-time social media position.
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
A Fiserv study on social media tells folks what they want to believe, even if the math doesn't pencil out.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Page 1 of 212
There they are, those 18 to 35-year-olds who are tremendous financial services users and in prime borrowing years. Attract them with "sticky" branding. Secure them with an authentic engagement strategy.