The Financial Brand
Building a strong social media influencers network is the foundation for a powerful word-of-mouth strategy.
Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.
Here are ten tips to help you become a power user on LinkedIn. No matter how active you are on LinkedIn, you probably aren't using all them.
Tips, ideas and best practices for five of the biggest social media platforms today — Facebook, Twitter, YouTube, LinkedIn and Google+.
The use of pop-up branches and social media by Wells Fargo provided a low-cost way to introduce and promote their Apple Pay partnership.
It's called LinkedIn Sales Navigator, and it takes social media prospecting to a whole new level.
An in-depth look at how credit unions are using social media today, what's working, and what isn't.
56% of bankers are banned from using social media sites at work, and only 26% are encouraged to use LinkedIn as a sales tool. Are they missing out?
Facebook, Twitter, YouTube and LinkedIn have all made changes that affect how financial marketers work in social channels. Here's a recap.
12 infographics paint a sobering picture of social media in the banking industry. Generally, consumers just aren't that interested.
The vast majority of banks and credit unions aren’t utilizing the most basic features available on their LinkedIn company pages. Here's what you need to do.
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Nearly every credit union in the U.S. says it's using Facebook today, but one in 14 of those says they have plans to give it up.
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.
This in-depth Q&A interview explores the credit union's strategy, what works, what doesn't and why they created a new, full-time social media position.
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
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Incentives are proven to increase sales, referrals, employee performance, and overall job satisfaction! Discover the key steps in creating and optimizing your own incentive plan.