Using onboarding and switch kits to increase engagement of inactive checking accounts significantly increases banking profitability.
Even though financial marketers have pursued Gen Y for over a decade now, they still make a number of decisions based on faulty assumptions.
How can financial marketers win with women, one of the most important — and frequently overlooked — consumer segments?
Large investments in mobile and online services do not always translate into higher customer satisfaction or improved financial performance.
88.5 million Americans attempted to open an account online or with a mobile device in the past 12 months, but there is plenty of room for improvement
Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.
Consumers want PFM tools from banks and credit unions. The demand is clearly there, but will financial institutions respond? Or will other players capitalize on it?
Pressure mounts for financial institutions to provide mobile banking solutions like remote deposit capture and mobile photo bill pay. The ubiquitous smartphone camera makes it all possible.
One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.
9 out of 10 credit unions offer at least web-based mobile banking, while a startling 3 out of 10 community banks don't have any form of mobile banking at all.
This study identifies three key investments retail banks and credit union need to make in order to jolt the flat growth in bill payment adoption.
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.
One-third of consumers say security is a top concern when choosing a new financial institution, but Gen-Y has a dreadfully cavalier attitude about their digital safety.
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