The Financial Brand: Marketing Insights for Banks & Credit Unions

Archive for investments

Women vs. Men: Two Different Perspectives on Money

July 23rd, 2009

A study by Financial Finesse shows stark differences in the ways men and women feel about money. The firm analyzed more than 3,000 responses to

Aussie Brokerage Rocks the Beatles With Slick Marketing

July 30th, 2008

CommSec claims to be the first and only financial institution enabling Australians to access both cash and investment accounts with a single login view. A

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- Branch Showcase: Virgin | ING Express | Financial Spa 3070 view(s)
- State of Bank & Credit Union Marketing In 2012 2597 view(s)
- 8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down 2318 view(s)
- The Nominees For Oscars In The Financial Industry Are… 2109 view(s)
- 7 Steps to Find Your Brand’s Personality 1700 view(s)
- Bruce said, “If Citi could resolve 36% of the issues on twitter, wouldn't that have an impact on call volumes? Our statistics are quite close to that too. Providing a direct…”
  On “When Customers Seek Help on Twitter, Banks Fall Short”
- Editor said, “Good tip Jason. No reason a marketing person couldn't spend a day "outside the office" but still "inside the organization" too. There's one credit union that al…”
  On “Does Creativity Stand A Chance At Credit Unions?”
- Editor said, “Okay John and Jason, a new question has been added to the profile questionnaire: "How are branches and front line staff integrated into marketing initiatives?" …”
  On “Peek Inside: Sound Credit Union’s Marketing Department”
- Editor said, “Thanks for the comment Christian. There are so many challenges with social media (not least of which are regulatory, compliance and privacy concerns), it's surp…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Christian Burke said, “Thanks to FB for giving some tasty perspective on this topic. Yes, banks are slow adopters by nature--painfully so at times. For our bank I think the biggest fa…”
  On “Social Media In Banking: Made In Heaven Or Marriage From Hell?”
- Peek Inside: Tri Counties Bank’s Marketing Department Posted on February 8, 2012
- Social Media In Banking: Made In Heaven Or Marriage From Hell? Posted on February 7, 2012
- Special Report: State of Online Services in Banking Posted on February 6, 2012
- Peek Inside: Sound Credit Union’s Marketing Department Posted on February 3, 2012
- In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles Posted on February 2, 2012
- When Customers Seek Help on Twitter, Banks Fall Short Posted on January 31, 2012
- Financial Marketers Tip Toe Between Irritating New Fees And Profitability Posted on January 30, 2012

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Is your client experience a strategy or an afterthought?
Prime Performance captures the voice of the customer, using that feedback to energize behavior change and create a shared vision of consistent service excellence throughout your team. After conducting over 5 million consumer interviews, we’ve found bank & credit unions focused on improving the customer experience gather more deposits, increase customer loyalty and improve the likelihood of cross-sell & referrals. Charles and Steven explain how...
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Related Articles From The Financial Brand:

Archive for investments

Women vs. Men: Two Different Perspectives on Money

Aussie Brokerage Rocks the Beatles With Slick Marketing

Featured Event

FEATURED VIDEO

Is your client experience a strategy or an afterthought?

RECOMMENDED READING

Related Articles From The Financial Brand: