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Archive for ING Direct

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ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

September 15th, 2009
ING Direct in Canada has launched Fee Tweeter, a new Twitter application that will automatically track and tally bank fees. The project is a new  
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Q&A: Digital Signage Is About “Local Relevance,” Not CNN

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

August 27th, 2009
The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk  
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Creative Showcase: Fairies, Fights and Microsites

Creative Showcase: Fairies, Fights and Microsites

July 31st, 2009
BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack  
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Notably Quotable: “I love to share everything on Twitter”

Notably Quotable: “I love to share everything on Twitter”

June 24th, 2009
 
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‘Fair Fees,’ Brought to You by ING DIRECT

‘Fair Fees,’ Brought to You by ING DIRECT

June 09th, 2009
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over  
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Snapshots and misc. stories of interest

May 19th, 2009
Here are recent stories and other items of interest from around the web. Click on the hotlinked headlines to read more. Burning Rubber? Or Money?  
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Datahead: Research from Around the Financial Industry

Datahead: Research from Around the Financial Industry

March 30th, 2009
Percentage of consumers who have heard something from the financial industry but felt more negative. – Edstrom Worldwide Percentage of consumers who have heard something  
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Notably Quotable: Reflections on the Economic Crisis

Notably Quotable: Reflections on the Economic Crisis

February 23rd, 2009
“The public doesn’t understand how the system works, so we look for things we do understand, like banks not making loans and people spending money  
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Banks Build an Online Arcade, But Are Consumers Game?

Banks Build an Online Arcade, But Are Consumers Game?

February 03rd, 2009
In recent years, more and more banks have created interactive, Flash-based online games. There’s everything from throwing pies and floating balloons to classic driving games.  
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‘My Dream Is’ Photo Contest from ING DIRECT

‘My Dream Is’ Photo Contest from ING DIRECT

January 05th, 2009
ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public  
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Say Aloha to Cappucinos, T-Shirts and ING’s Hawaiian Café

Say Aloha to Cappucinos, T-Shirts and ING’s Hawaiian Café

November 14th, 2008
Take a tour of ING DIRECT's Honolulu location and read about the bank's transactionless cafe concept.  
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Meltdown Marketing: Ads from October

Meltdown Marketing: Ads from October

November 04th, 2008
October 2008 was one of the roughest ever for the financial industry. Now that October has passed (and thankfully so), let’s take a minute to  
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Snapshots and misc. stories of interest

Snapshots and misc. stories of interest

October 22nd, 2008
Smart marketers will vulture the corpses of their peers There are stories all over the place about banks and credit unions seeing huge upticks in  
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ING microsite targets renters for home loans

ING microsite targets renters for home loans

August 14th, 2008
[Editor's Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of  
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Branding briefs for February 25, 2008

February 25th, 2008
All in $20s: $75,000-250,000 for a mobile ATM Pig Out: Bank pulls piggy bank promotion out of sensitivity to Muslims, Jews Naming Case Study: Bank  
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