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Creative Showcase: Sunlife, We Speak Human
November 22nd, 2009
Sunlife Financial – “KC & The Sunlife Band” Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this
Archive for HSBC
Creative Showcase: Integrity, Camcorders & Sperm
November 03rd, 2009
[Note: If you've seen creative work from a retail bank or credit union that you'd like to share with The Financial Brand's readers, please send
HSBC Microsite: ‘Join the Values Conversation’
September 01st, 2009
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section.
HSBC Takes Over a NYC Park With Its ‘Soapbox’
July 27th, 2009
Last October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The
HSBC ‘Different Points of Value’
July 06th, 2009
HSBC has been positioning itself as the “worldwide local bank” for a while now. They are a bank that takes pride in understanding the subtleties
Are Piggy Banks Dead?
February 04th, 2009
Piggy banks are an international symbol for “savings.” They have been used as fun, friendly creative devices by financial marketers for years. If piggy banks
HSBC’s First Direct Has a Little Black Book
January 09th, 2009
First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use
Branding briefs for March 9, 2008
March 09th, 2008
We’ve Got a Winner: Online video contests popular with financial institutions Free Toaster: Gift cards, cookware, MP3 player promotions bring in new accounts Hang $10:
Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?
March 05th, 2008
HSBC tries to position itself as a “globally local” bank in this minute-long TV spot about cultural differences. After showcasing a couple things you shouldn’t
