Archive for HSBC
Banks Make Customer Experience Gains, But Credit Unions Are Crushing It
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
Best of the Web: Visual Trends | À-La-Carte Fees | Fate of Branches
A free webinar on visual trends in banking... Banks are getting creative with fee models... Pundits debate the fate of branch networks... 36 stories total!
Best of The Web: Bank 3.0 | Mass Affluent | Superstorm Sandy
Banks struggle with Bank 2.0 as version 3.0 rolls out... Mass affluent an elusive target for banks... Banks use social during Superstorm Sandy... 46 headlines total!
World’s 50 Safest Banks Include Few From U.S.
According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.
The Most Successful Retail Banking Ads In 2010
Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.
Overdraft Showdown: How The Big Banks Stack Up
Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.
Differentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
In Brief: Savings Lottery » To Branch, Or Not To Branch?
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
Branch Showcase: Virgin | ING Express | Financial Spa
Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos of five other branch experiences.
First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.
The Top 35 Banks on Facebook
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating facts, graphs and stats.
How Does Your Checking Account Stack Up Against the Big Banks?
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
In Brief: Honest Ally? | Plain Vanilla Banking | $5 ATM Fees
Is Ally's "straight talk" crooked? Will plain vanilla banking kill community banks? Are $5 ATM fees on the way? Plus 17 more articles.
Human Billboards | Tear Jerker | Freezing Dummy
ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
