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Archive for HSBC

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In Brief: Savings Lottery » To Branch, Or Not To Branch?

In Brief: Savings Lottery » To Branch, Or Not To Branch?

May 20th, 2012
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.  
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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
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In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

February 02nd, 2012
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.  
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Branch Showcase: Virgin | ING Express | Financial Spa

Branch Showcase: Virgin | ING Express | Financial Spa

January 04th, 2012
Virgin Money rolls out its first store… A credit union introduces its anti-bank branch… ING hits the road… Plus photos of five other branch experiences.  
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First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services

First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services

September 19th, 2011
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.  
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The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
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The Online IQ of Retail Banks: Feeble or Genius?

The Online IQ of Retail Banks: Feeble or Genius?

August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
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In Brief: Honest Ally? | Plain Vanilla Banking | $5 ATM Fees

In Brief: Honest Ally? | Plain Vanilla Banking | $5 ATM Fees

March 24th, 2011
Is Ally's "straight talk" crooked? Will plain vanilla banking kill community banks? Are $5 ATM fees on the way? Plus 17 more articles.  
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Human Billboards | Tear Jerker | Freezing Dummy

Human Billboards | Tear Jerker | Freezing Dummy

March 17th, 2011
ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.  
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Study Shows Social Media Sentiment Towards Banks Turns Positive

Study Shows Social Media Sentiment Towards Banks Turns Positive

February 02nd, 2011
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.  
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5 Ways Financial Institutions Can Use Social Media*

5 Ways Financial Institutions Can Use Social Media*

December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.  
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In Brief: Service 2.0 | iPads | David vs. Goliath

In Brief: Service 2.0 | iPads | David vs. Goliath

November 26th, 2010
ASB provides account service on Facebook… iPads catching on… Local banks should be growing faster based on their popularity… and 13 other stories.  
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In Brief: Trust, The Death of Free Checking & More…

June 25th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web  
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Creative Showcase: ANZ, ATM Overhaul, Money Shot

Creative Showcase: ANZ, ATM Overhaul, Money Shot

May 11th, 2010
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need  
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Hackers Embarrass Trio of Financial Firms on Twitter

Hackers Embarrass Trio of Financial Firms on Twitter

March 01st, 2010
Within a span of 48 hours, no fewer than three separate financial institutions — two credit unions and one bank — fell victim to a  
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Big Bank Brands, Big Consumer Contradictions

Big Bank Brands, Big Consumer Contradictions

February 09th, 2010
Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers  
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12 Technology Trends Shaping Financial Marketing

12 Technology Trends Shaping Financial Marketing

January 11th, 2010
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by  
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Westpac Resurrecting Dead Brand for Online Direct Arm?

Westpac Resurrecting Dead Brand for Online Direct Arm?

January 06th, 2010
Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the  
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