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home loans Archive

Are You Ready For The Millennial Mortgage Boom?

17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?

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Make Way for the Millennial Borrower

There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.

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The Best Time for Marketing Auto Loans and Cross-Selling Credit Cards?

Who should you cross-sell auto loans and credit cards to? Borrowers who just recently got a mortgage. Here's why.

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The Millennial Lending Crisis

How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?

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Using Digital Lending Solutions to Fuel Growth

Advancements in digital lending technology are now available for banking organizations of all sizes.

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Google Gunning for Banks’ Mortgage Business

Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.

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4 Digital Marketing Strategies to Drive Mortgage Lending

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.

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10 Digital Marketing Strategies For Your Next Mortgage Campaign

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.

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Personalized Lending For The Digital Consumer

LoanEngine combines traditional credit scoring with product needs analysis to create personalized loan offers using multiple channels.

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Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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How Consumers’ Wallets Have Changed Radically in Just 10 Years

Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.

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Russia’s Biggest Bank Gives Free Cats To Mortgage Customers

Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.

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Great Time to Market Home Loans… Just Make It Look Easy

Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.

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Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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Banks Helping Tardy Mortgage Borrowers Get New Jobs

Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.

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Industry First: Bank Ties Home Loan Rates to Facebook ‘Likes’

One of the biggest banks in New Zealand is taking a page straight out of Groupon’s playbook and adding a lottery twist, where Facebook fans determine mortgage rates.

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The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?

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Huge Potential For Hispanic Home Loans… If Lenders Can Get It Right

One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.

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Room For Improvement In Home Loan Process, Study Shows

The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?

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