home loans Archive
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
Is Ally's "straight talk" crooked? Will plain vanilla banking kill community banks? Are $5 ATM fees on the way? Plus 17 more articles.
A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45 basis point jump in standard variable mortgage rates, the bank created a longwinded video parable drawing an analogy between the worldwide financial crisis and a storm that devastates a crop […]
Normally when a company like BofA makes a big acquisition, it’s eager to tout the triumph in a big ad campaign. Not the case with its acquisitions of Countrywide and Merrill Lynch. This was different. BofA had gobbled up gigantic servings of leftovers from the subprime financial feast, and, despite doing so at fire sale […]
[Editor's Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of it? After generating some initial buzz, it doesn't appear to have gained any real traction. Sources at Netbanker say there was a controversial video that may have had the power […]