home loans Archive
Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world.
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies.
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Study reveals how drastically consumers' wallets have changed in the last decade, particularly for Millennials and Boomers.
Russia's largest bank is loaning out cats to customers who get a home loan. The only catch: you can't keep the cute kitten.
Consumers are optimistic about the housing market, but borrowers are begging lenders to simplify and streamline the process.
Banks in the US are giving distressed homeowners a hand, helping them land new jobs instead of kicking them out on the street.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
The average home buyer considers two banks when applying for a mortgage. Most end up lending from a bank where they did not already have an account. Why?
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
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