The Financial Brand: Marketing Insights for Banks & Credit Unions

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Archive for HELOC

Bash Banks With Limerick Style and Win a Trip to the Irish Isle

May 02nd, 2011

A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making

Datahead: Channels, Checks, Trust & Trends

September 06th, 2010

Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.

A “Proven Method” for Undermining Your Brand

November 12th, 2008

Here’s a story from a reader of The Financial Brand. We’ll call her Erica (that’s not her real name). Erica got a letter from Chase

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- Mobile Banking Set To Explode, Here’s What Marketers Need to Know 2938 view(s)
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- Checks Die While Online Thrives, But Gen-Y Still Use Branches 1919 view(s)
- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
  On “Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is”
- The Unbanked vs. The Superbanked Posted on May 24, 2012
- Wells Fargo Soft Sells Student Loans Through Social Media Forum Posted on May 23, 2012
- Financial Marketers Must Focus On Downward Trend In Overdrafts Posted on May 22, 2012
- Citi Bikes Posted on May 21, 2012
- In Brief: Savings Lottery » To Branch, Or Not To Branch? Posted on May 20, 2012
- Infographic: The Economics of Baby Boomers Posted on May 17, 2012
- Card Swipes Score Cash For Texas Schools, Courtesy Of Credit Union Posted on May 16, 2012

FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
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Archive for HELOC

Bash Banks With Limerick Style and Win a Trip to the Irish Isle

Datahead: Channels, Checks, Trust & Trends

A “Proven Method” for Undermining Your Brand

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: