Archive for Google
5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact
There is more to SEO than ranking high for certain keywords. Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
Google AdWords Costs For Banks And Credit Unions
The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.
50 Essential SEO Terms Financial Marketers Should Know
Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.
12 Common SEO Mistakes Financial Marketers Make
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
Stop Wasting Your Time With Social Networks Like Google+
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Enthusiasm For Social Media Dampening In Financial Industry
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Google Trends Reveal Banking Insights, Social Media Zeitgeist
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Differentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
The 5 Biggest Digital Marketing Mistakes Banks Make
Without a doubt there are many types of digital marketing mistakes financial institutions can and do make. Here are five to correct... or better yet, avoid in the first place.
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels
Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27 more headlines in financial branding.
Financial Firm Green Lights Social Media For All 1,000 Employees
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.
Does Google+ Matter to Retail Financial Institutions?
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’
The recession is over? Not according to what people search for on Google.
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation
How to monitor, manage and measure your online/social media activities.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
