What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
A bank in New Zealand becomes the first to open its virtual doors on Google, offering 360° views of its new HQ in an interactive tour.
Banks like Banco Sabadell in Spain and a handful of others have started launching the world's first banking apps for Google Glass.
Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.
Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.
There is more to SEO than ranking high for certain keywords. Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.
Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
Without a doubt there are many types of digital marketing mistakes financial institutions can and do make. Here are five to correct... or better yet, avoid in the first place.
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27 more headlines in financial branding.
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