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Archive for Google

3
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

May 14th, 2012
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.  
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In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels

In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels

February 23rd, 2012
Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27 more headlines in financial branding.  
7
Financial Firm Green Lights Social Media For All 1,000 Employees

Financial Firm Green Lights Social Media For All 1,000 Employees

January 23rd, 2012
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.  
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In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

December 06th, 2011
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.  
9
Does Google+ Matter to Retail Financial Institutions?

Does Google+ Matter to Retail Financial Institutions?

November 14th, 2011
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?  
9
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking

Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking

November 08th, 2011
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.  
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Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future

May 27th, 2011
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.  
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Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’

Google’s Data Uncovers Consumers’ Financial Concerns Despite Economic ‘Recovery’

April 26th, 2011
The recession is over? Not according to what people search for on Google.  
2
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation

11 Free Tools for Monitoring Your Financial Institution’s Online Reputation

February 14th, 2011
How to monitor, manage and measure your online/social media activities.  
9
5 Ways Financial Institutions Can Use Social Media*

5 Ways Financial Institutions Can Use Social Media*

December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.  
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In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

November 12th, 2010
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of  
5
Google Adwords for Banks and Credit Unions

Google Adwords for Banks and Credit Unions

September 07th, 2010
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly  
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Datahead: Channels, Checks, Trust & Trends

Datahead: Channels, Checks, Trust & Trends

September 06th, 2010
Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.  
8

Is Gen-Y Really Any Different?

March 08th, 2010
Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers  
3
People Looking for a “Silver Lining” But Buying “Ammo”

People Looking for a “Silver Lining” But Buying “Ammo”

March 10th, 2009
The Financial Brand used Google Trends to see how the economic crisis was affecting people’s feelings about their finances and the general state of things.  
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Branding briefs for April 1, 2008

April 01st, 2008
Marketing Stimulus: $152 billion in IRS stimulus payments present opportunities Seriously Schooled: Credit union runs 11 school branches…and plans to add 10 more CMO+SEO: Wells