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Google Archive

5 Local Search Marketing Tips for Financial Institutions

When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.

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20 Google AdWords Optimizations for Financial Marketers

The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.

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Millennials Like Mobile Wallets … Just Not From Banks

Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.

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Get Ready for the Voice Revolution in Financial Services

Improvement in technology and the increasing acceptance of voice as a digital tool opens the door for new banking applications.

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Exploring Banking as a Platform (BaaP) Model

Could "Banking as a Platform" (BaaP) work as an alternative way to deliver financial services in a partner-driven marketplace?

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How Banking Can Improve the Digital Experience

Banks and credit unions struggle to keep up with consumers' expectations in digital channels — immediate connectivity and instant gratification.

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Google Gunning for Banks’ Mortgage Business

Consumers can get customized quotes, view lender ratings, read reviews and request a return phone call with Google's home loan comparison tool.

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Mobile Wallets: The Battle for Top-of-Mind

Are banks and credit unions prepared as mobile wallet growth accelerates and new players enter the market?

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When Will Mobile Payments Reach Tipping Point?

Increasing mobile payment acceptance will require a better value proposition and understanding of security benefits.

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6 Insights to Maximize Your Google AdWords Strategy

What financial marketers need to know now about managing the amount they spend on Google AdWords and the number of keywords they manage.

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Mobilegeddon: Google’s Mobile Update for Financial Marketers

Your financial institution's website had better be mobile-friendly, or Google will start excluding you from their search results.

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Financial Marketer’s Guide to The Top 5 Social Media Platforms

Tips, ideas and best practices for five of the biggest social media platforms today — Facebook, Twitter, YouTube, LinkedIn and Google+.

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2014 Google Search Trends in Banking

This annual study breaks down Google search trends in the banking industry — what consumers are looking for and when.

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5 More Google Analytics Reports Financial Marketers Can Mine

Google Analytics Audience, Behavior and Acquisition reports can help shave thousands of dollars from bank and credit union marketing budgets.

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Google, Apple, Facebook and Amazon Should Terrify Banking

Banks and credit unions should be more worried about the loss of payments insight than whether tech giants become banks.

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What’s the Right Search Engine Strategy: Google AdWords or Facebook?

Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.

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How Much Should Financial Marketers Spend on Google AdWords?

What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.

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10 Tips to Maximize Your Bank’s Google Adwords Campaign

Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.

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Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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ASB Gives Virtual Tour of New HQ in Google Street View

A bank in New Zealand becomes the first to open its virtual doors on Google, offering 360° views of its new HQ in an interactive tour.

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