When consumers look for banking products, they turn to Google. A strong local search marketing strategy ensures results for your brand appear at the top of the list.
The right Google AdWords strategy can have a huge impact on ROI. But managed poorly, it can quickly turn into a gigantic sinkhole. Here's how to get the most from your SEM campaigns.
Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.
Improvement in technology and the increasing acceptance of voice as a digital tool opens the door for new banking applications.
What financial marketers need to know now about managing the amount they spend on Google AdWords and the number of keywords they manage.
Your financial institution's website had better be mobile-friendly, or Google will start excluding you from their search results.
Google Analytics Audience, Behavior and Acquisition reports can help shave thousands of dollars from bank and credit union marketing budgets.
Banks and credit unions should be more worried about the loss of payments insight than whether tech giants become banks.
Financial marketers can rank higher in organic search results and cut their AdWords budget with the right content and social media strategy.
What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.
Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.
A bank in New Zealand becomes the first to open its virtual doors on Google, offering 360° views of its new HQ in an interactive tour.