Google Archive

google_adwords

How Much Should Financial Marketers Spend on Google AdWords?

What percentage of your marketing budget should go to search campaigns on Google? This study from The Financial Brand runs the numbers.

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10 Tips to Maximize Your Bank’s Google Adwords Campaign

Here are 10 ideas that will help banks and credit unions get more per click out of their Google Adwords campaigns.

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Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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ASB Gives Virtual Tour of New HQ in Google Street View

A bank in New Zealand becomes the first to open its virtual doors on Google, offering 360° views of its new HQ in an interactive tour.

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Wearable Banking: Banks Roll Out First Apps for Google Glass

Banks like Banco Sabadell in Spain and a handful of others have started launching the world's first banking apps for Google Glass.

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5 Ways Google Analytics Can Save Financial Marketers Money

Google Analytics can help your bank or credit union marketing efforts -- both on and off the web -- and potentially save you thousands of dollars.

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Google vs. Facebook: The Future of Search in Financial Marketing

Google is the dominant player in search today, but Facebook's vast universe of user data offers tantalizing opportunities for financial marketers.

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5 Ways To Fine Tune Your Bank’s SEO Strategy For Maximum Impact

There is more to SEO than ranking high for certain keywords. Here are 5 concrete ideas to get the results you expect from your online search marketing strategy.

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Google AdWords Costs For Banks And Credit Unions

The Financial Brand's annual breakdown of who’s paying for what, how much it costs, how many keywords they use and how many clicks they get.

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50 Essential SEO Terms Financial Marketers Should Know

Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.

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12 Common SEO Mistakes Financial Marketers Make

Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy

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Stop Wasting Your Time With Social Networks Like Google+

One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks and credit unions really need to be on every social network? Hell no!

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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Enthusiasm For Social Media Dampening In Financial Industry

Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.

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Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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differentiation

Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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digital_technology

The 5 Biggest Digital Marketing Mistakes Banks Make

Without a doubt there are many types of digital marketing mistakes financial institutions can and do make. Here are five to correct... or better yet, avoid in the first place.

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adwords

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

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In Brief: Goodbye ING Direct | Hello Onboarding | Delivery Channels

Popular ING Direct brand to disappear… Does your organization have an onboarding program? …13 stories about delivery channels …plus 27 more headlines in financial branding.

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Financial Firm Green Lights Social Media For All 1,000 Employees

An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?

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