Marketers at banks and credit unions take heed... Ignoring players like Moven, Simple and and GoBank can be a big mistake that could leave you way behind the eight ball.
GoBank's welcome to new customers is a case study in effective direct marketing, with a number of strategic lessons for both banks and credit unions.
What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.