Archive for Gen-Y
Gen-Y Twins, Membership Soars, ‘Rewards’ Return, Bees
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs raise tough questions What’s Behind All This Growth? Credit unions
Are You Ignoring Gen-Y? Parents? Gen-Z?
There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing. #1 – Don’t ignore them. “But we’re not!” you protest. “We have
Dallas Credit Union Launching ‘Young & Free’ Knockoff
The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and video online during
Branding briefs for August 5, 2008
Bank 2.0: Struggling banks turn to social networking Case Studies: Branding firm analyzes 9 different megabank brands Taken to Task: Marketing expert blasts bank for mailers on neon paper Today 8 Slides, Tomorrow the World:
Facebook + Financial Institution = Friends?
“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” – Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled
Why No One Cares About Gen X
Financial institutions are falling all over each other trying to attract Gen-Y consumers. But what about Gen X? It doesn’t seem like financial institutions care all that much about Gen X. Why is that? Here’s
Branding briefs for March 9, 2008
We’ve Got a Winner: Online video contests popular with financial institutions Free Toaster: Gift cards, cookware, MP3 player promotions bring in new accounts Hang $10: Local surfing celebrity featured on debit card from Florida credit
Students Help Credit Union Name School Branch
A high school sophomore won a $50 prize for coming up with the new name for the St. Vrain Valley Credit Union’s student-run branch at a local high school. In this article, the winning student
