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Check these stories out
October 17th, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Size Matters: In banking, small is
Archive for Gen-Y
Check these stories out
October 07th, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t
Financial marketing and promotion roundup – Oct 3
October 03rd, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Marketing Budgets: Getting what you need
Stories worth sharing – September 29, 2008
September 29th, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. MELTDOWN FALLOUT Marketing 180° “Credit” out,
BofA targets college crowd with ‘Morris on Campus’
September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and
“B@%k” is a Four-Letter Word in This Promotion
August 29th, 2008
WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,
Gen-Y twins, membership soars, ‘Rewards’ return, bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
Are You Ignoring Gen-Y? Parents? Gen-Z?
August 13th, 2008
There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing. #1 –
Why No One Cares About Gen X
May 27th, 2008
Financial institutions are falling all over each other trying to attract Gen-Y consumers. But what about Gen X? It doesn’t seem like financial institutions care
Branding briefs for March 9, 2008
March 09th, 2008
We’ve Got a Winner: Online video contests popular with financial institutions Free Toaster: Gift cards, cookware, MP3 player promotions bring in new accounts Hang $10:
Students Help Credit Union Name School Branch
December 12th, 2007
A high school sophomore won a $50 prize for coming up with the new name for the St. Vrain Valley Credit Union’s student-run branch at
