Archive for Gen-Y
In Brief: Cross-Selling | Branch Critique | SMS Unhappy
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from bank's 'Happy Room'… Plus 24 more stories.
In Brief: iPads | Word of Mouth | Social CRM
iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.
In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs
The 8 least-evil banks... BofA’s ridiculous $6 “grace period” fee... Wells Fargo's 6th blog... To tweet or not to tweet? Plus 15 other articles.
In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job
Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.
Gen-Y Designs a Branch for Themselves
DBS got 80 entries in its “I-Designed-A-Branch” Gen-Y crowdsourcing contest. See the winners.
In Brief: Nickels & Dimes…Reg E Lemons…iPads…
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read more. The 5 Best Rewards Checking Accounts in the US
Datahead: Channels, Checks, Trust & Trends
Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.
25 Things More Important Than Online Social Media
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is not saying, “Social
In Brief: Young Money | RDC First | Name Game
Survey Says… Brand image matters most for bank shoppers Young Money: Insights into Gen-Y’s perspective on money and budgeting Iconic Irony: Ads from financial institutions prior to their bailouts Free or fee? Can free checking
Snapshots and misc. stories of interest
Here are recent stories and other items of interest from around the web. Click on the hotlinked headlines to read more. Burning Rubber? Or Money? BofA defends its NASCAR race sponsorship Banana Strawberry Checking Accounts?
Six Meaty Reports You Should Check Out
Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the visual trends emerging in the new world of financial marketing.
Headlines, snapshots and misc. stories of interest
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Barclays boss: Banks must apologize John Varley, the head of Barclays, says banks should apologize to customers
A Gen-Y Firm for Credit Unions is ‘On Your Way’
“In most cases ‘On Your Way’ will pay for itself right away.” – On Your Way website The credit union industry can add one more firm to the list of companies specializing in Gen-Y marketing
What Gen X, Gen Y Think About Their Financial Situation
To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members of these two generations. The online survey of 1,752 Americans
Check these stories out
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Size Matters: In banking, small is better now Ad-vice: More thoughts on how to communicate the
Check these stories out
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t wait for leagues to run ‘soundness’ ads Wanton Wants: Americans’
Financial marketing and promotion roundup – Oct 3
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Marketing Budgets: Getting what you need Dub Machine: Groovy promo targeting Gen-Y Bank in the Box:
Stories worth sharing – September 29, 2008
Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. MELTDOWN FALLOUT Marketing 180° “Credit” out, “saving” now in vogue as financial industry reacts Another One
BofA Targets College Crowd With ‘Morris On Campus’
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic year,” the bank
“B@%k” is a Four-Letter Word in This Promotion
WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite, blog and visits at college campus events. The campaign’s central
