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Archive for Gen-Y

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In Brief: Nickels & Dimes…Reg E Lemons…iPads…

Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read  
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Datahead: Channels, Checks, Trust & Trends

Datahead: Channels, Checks, Trust & Trends

Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.  
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25 Things More Important Than Online Social Media

This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list,  
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In Brief: Young Money | RDC First | Name Game

Survey Says… Brand image matters most for bank shoppers Young Money: Insights into Gen-Y’s perspective on money and budgeting Iconic Irony: Ads from financial institutions  
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Snapshots and misc. stories of interest

Here are recent stories and other items of interest from around the web. Click on the hotlinked headlines to read more. Burning Rubber? Or Money?  
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Six Meaty Reports You Should Check Out

Six Meaty Reports You Should Check Out

Financial Foresight: New Directions and Opportunities in Visual Communications This 52-page report from Getty Images, the world’s largest provider of stock photos, looks at the  
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Headlines, snapshots and misc. stories of interest

Headlines, snapshots and misc. stories of interest

Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Barclays boss: Banks must apologize John Varley,  
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A Gen-Y Firm for Credit Unions is ‘On Your Way’

A Gen-Y Firm for Credit Unions is ‘On Your Way’

“In most cases ‘On Your Way’ will pay for itself right away.” – On Your Way website The credit union industry can add one more  
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What Gen X, Gen Y Think About Their Financial Situation

To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members  
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Check these stories out

Check these stories out

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Size Matters: In banking, small is  
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Check these stories out

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Taking the Initiative: Credit unions don’t  
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Financial marketing and promotion roundup – Oct 3

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Marketing Budgets: Getting what you need  
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Stories worth sharing – September 29, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. MELTDOWN FALLOUT Marketing 180° “Credit” out,  
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BofA Targets College Crowd With ‘Morris On Campus’

BofA Targets College Crowd With ‘Morris On Campus’

Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and  
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“B@%k” is a Four-Letter Word in This Promotion

“B@%k” is a Four-Letter Word in This Promotion

WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,  
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Gen-Y Twins, Membership Soars, ‘Rewards’ Return, Bees

Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs  
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Are You Ignoring Gen-Y? Parents? Gen-Z?

Are You Ignoring Gen-Y? Parents? Gen-Z?

There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing. #1 –  
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Dallas Credit Union Launching ‘Young & Free’ Knockoff

The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13.  
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Branding briefs for August 5, 2008

Bank 2.0: Struggling banks turn to social networking Case Studies: Branding firm analyzes 9 different megabank brands Taken to Task: Marketing expert blasts bank for  
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Facebook + Financial Institution = Friends?

“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” – Charlotte Observer An  
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