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Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Archive for Gen-Y

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The Unbanked vs. The Superbanked

The Unbanked vs. The Superbanked

At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough  
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In Brief: Savings Lottery » To Branch, Or Not To Branch?

In Brief: Savings Lottery » To Branch, Or Not To Branch?

Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.  
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Checks Die While Online Thrives, But Gen-Y Still Use Branches

Checks Die While Online Thrives, But Gen-Y Still Use Branches

A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.  
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In Brief: Postage Hike | Shrinking Branches | Social Ads

In Brief: Postage Hike | Shrinking Branches | Social Ads

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.  
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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
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In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads…  
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In Brief: Stop Whining | Women | Learning From Apple

In Brief: Stop Whining | Women | Learning From Apple

Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.  
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In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.  
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Banking Consumers Getting More Mobile and More Digital

Banking Consumers Getting More Mobile and More Digital

Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.  
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And Now, A Word From Our Sponsor…

And Now, A Word From Our Sponsor…

This article shares some of the latest news, events and product/service offers from the organizations that make The Financial Brand possible.  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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UK Banks Feel Pressure as Satisfaction & Loyalty Sink

UK Banks Feel Pressure as Satisfaction & Loyalty Sink

Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.  
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Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
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Mobile Banking Explodes, Fast Becoming a Basic Expectation

Mobile Banking Explodes, Fast Becoming a Basic Expectation

30 million Americans now bank via the mobile channel and Gen Y demands it. Are you ready?  
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In Brief: Video Tellers | Job 2.0 | Remote Deposits

In Brief: Video Tellers | Job 2.0 | Remote Deposits

BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.  
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In Brief: Cross-Selling | Branch Critique | SMS Unhappy

In Brief: Cross-Selling | Branch Critique | SMS Unhappy

Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from  
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In Brief: iPads | Word of Mouth | Social CRM

In Brief: iPads | Word of Mouth | Social CRM

iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.  
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In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

The 8 least-evil banks... BofA’s ridiculous $6 “grace period” fee... Wells Fargo's 6th blog... To tweet or not to tweet? Plus 15 other articles.  
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In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.  
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Gen-Y Designs a Branch for Themselves

Gen-Y Designs a Branch for Themselves

DBS got 80 entries in its “I-Designed-A-Branch” Gen-Y crowdsourcing contest. See the winners.  
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