0
The Unbanked vs. The Superbanked
May 24th, 2012
At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough
Archive for Gen-Y
In Brief: Savings Lottery » To Branch, Or Not To Branch?
May 20th, 2012
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
Checks Die While Online Thrives, But Gen-Y Still Use Branches
May 07th, 2012
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
In Brief: Postage Hike | Shrinking Branches | Social Ads
May 03rd, 2012
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!
April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus
In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking
March 21st, 2012
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads…
In Brief: Stop Whining | Women | Learning From Apple
March 01st, 2012
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.
In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles
February 02nd, 2012
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
Banking Consumers Getting More Mobile and More Digital
November 10th, 2011
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
And Now, A Word From Our Sponsor…
August 10th, 2011
This article shares some of the latest news, events and product/service offers from the organizations that make The Financial Brand possible.
Datahead: Switching, Deposits & Debit Cards
July 27th, 2011
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
June 07th, 2011
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Mobile Banking Explodes, Fast Becoming a Basic Expectation
April 07th, 2011
30 million Americans now bank via the mobile channel and Gen Y demands it. Are you ready?
In Brief: Video Tellers | Job 2.0 | Remote Deposits
April 01st, 2011
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.
In Brief: Cross-Selling | Branch Critique | SMS Unhappy
March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from
In Brief: iPads | Word of Mouth | Social CRM
February 27th, 2011
iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.
In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs
January 28th, 2011
The 8 least-evil banks... BofA’s ridiculous $6 “grace period” fee... Wells Fargo's 6th blog... To tweet or not to tweet? Plus 15 other articles.
In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job
December 13th, 2010
Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.
Gen-Y Designs a Branch for Themselves
October 20th, 2010
DBS got 80 entries in its “I-Designed-A-Branch” Gen-Y crowdsourcing contest. See the winners.
