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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Gen-Y

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In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

February 02nd, 2012
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.  
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Banking Consumers Getting More Mobile and More Digital

Banking Consumers Getting More Mobile and More Digital

November 10th, 2011
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.  
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And Now, A Word From Our Sponsor…

And Now, A Word From Our Sponsor…

August 10th, 2011
This article shares some of the latest news, events and product/service offers from the organizations that make The Financial Brand possible.  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

July 27th, 2011
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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UK Banks Feel Pressure as Satisfaction & Loyalty Sink

UK Banks Feel Pressure as Satisfaction & Loyalty Sink

June 07th, 2011
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.  
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Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
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Mobile Banking Explodes, Fast Becoming a Basic Expectation

Mobile Banking Explodes, Fast Becoming a Basic Expectation

April 07th, 2011
30 million Americans now bank via the mobile channel and Gen Y demands it. Are you ready?  
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In Brief: Video Tellers | Job 2.0 | Remote Deposits

In Brief: Video Tellers | Job 2.0 | Remote Deposits

April 01st, 2011
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.  
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In Brief: Cross-Selling | Branch Critique | SMS Unhappy

In Brief: Cross-Selling | Branch Critique | SMS Unhappy

March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from  
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In Brief: iPads | Word of Mouth | Social CRM

In Brief: iPads | Word of Mouth | Social CRM

February 27th, 2011
iPads create a unique banking experience... 3 word-of-mouth marketing ideas... How to use Twitter to support customers... And 14 other items.  
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In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

In Brief: Least Evil Banks | Grace Period Fee | 6 Blogs

January 28th, 2011
The 8 least-evil banks... BofA’s ridiculous $6 “grace period” fee... Wells Fargo's 6th blog... To tweet or not to tweet? Plus 15 other articles.  
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In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

In Brief: Grinchy Chase | PR Disasters | $116K NCUA Social Media Job

December 13th, 2010
Chase orders removal of Christmas tree… Banks grapple with social media PR disasters… NCUA hiring $116K Social Media Outreach Specialist… And much more.  
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Gen-Y Designs a Branch for Themselves

Gen-Y Designs a Branch for Themselves

October 20th, 2010
DBS got 80 entries in its “I-Designed-A-Branch” Gen-Y crowdsourcing contest. See the winners.  
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In Brief: Nickels & Dimes…Reg E Lemons…iPads…

September 12th, 2010
Every week, The Financial Brand shares articles, blog posts and other links from around the web relevant to financial marketers. Click on hotlinks to read  
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Datahead: Channels, Checks, Trust & Trends

Datahead: Channels, Checks, Trust & Trends

September 06th, 2010
Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.  
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25 Things More Important Than Online Social Media

May 02nd, 2010
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list,  
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In Brief: Young Money | RDC First | Name Game

July 20th, 2009
Survey Says… Brand image matters most for bank shoppers Young Money: Insights into Gen-Y’s perspective on money and budgeting Iconic Irony: Ads from financial institutions  
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