Archive for Gen-Y
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!
The ING Direct brand may soon be toast... Trash dumped at BofA's doorstep... Gen-Y's financial lives dissected... Plus 41 more headlines.
One-third of consumers say security is a top concern when choosing a new financial institution, but Gen-Y has a dreadfully cavalier attitude about their digital safety.
At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the "superbanked."
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads… and 39 other headlines.
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
This article shares some of the latest news, events and product/service offers from the organizations that make The Financial Brand possible.
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage is down. These stats and much more.
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
30 million Americans now bank via the mobile channel and Gen Y demands it. Are you ready?
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.