Archive for Gen-Y
Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
10 Things Every Financial Marketer Should Know About The Student Loan Crisis
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
Best Of The Web: USAA | Top 5 Trends | Cafe Crazy | iPhone Apps
What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!
In Brief: Goodbye ING, BofA Trash, Gen-Y
The ING Direct brand may soon be toast... Trash dumped at BofA's doorstep... Gen-Y's financial lives dissected... Plus 41 more headlines.
Superior Security Drives Switching Decisions, But What’s Up With Gen-Y?
One-third of consumers say security is a top concern when choosing a new financial institution, but Gen-Y has a dreadfully cavalier attitude about their digital safety.
The Unbanked vs. The Superbanked
At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the "superbanked."
In Brief: Savings Lottery » To Branch, Or Not To Branch?
Another state legalizes prize-based bank accounts… Raddon Financial Group tackles the prickly subject of branching… Plus 30 more headlines in financial marketing.
Checks Die While Online Thrives, But Gen-Y Still Use Branches
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
In Brief: Postage Hike | Shrinking Branches | Social Ads
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.
In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!
In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads… and 39 other headlines.
In Brief: Stop Whining | Women | Learning From Apple
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.
In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.
Banking Consumers Getting More Mobile and More Digital
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
And Now, A Word From Our Sponsor…
This article shares some of the latest news, events and product/service offers from the organizations that make The Financial Brand possible.
Datahead: Switching, Deposits & Debit Cards
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage is down. These stats and much more.
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
Mobile Banking Explodes, Fast Becoming a Basic Expectation
30 million Americans now bank via the mobile channel and Gen Y demands it. Are you ready?
In Brief: Video Tellers | Job 2.0 | Remote Deposits
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.
