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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Gen X

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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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Datahead: Channels, Checks, Trust & Trends

Datahead: Channels, Checks, Trust & Trends

Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.  
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What Gen X, Gen Y Think About Their Financial Situation

To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members  
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Are You Ignoring Gen-Y? Parents? Gen-Z?

Are You Ignoring Gen-Y? Parents? Gen-Z?

There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing. #1 –  
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Branding briefs for June 26, 2008

Branding briefs for June 26, 2008

Deal or No Deal: Citibank considers flipflop on its “A Deal is a Deal” slogan @Gen X: Charles Schwab unveils Gen X web site Loan  
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Why No One Cares About Gen X

Why No One Cares About Gen X

Financial institutions are falling all over each other trying to attract Gen-Y consumers. But what about Gen X? It doesn’t seem like financial institutions care