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7 Steps to Find Your Brand’s Personality
October 19th, 2010
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
Archive for GEICO
GEICO’s Crazy Ad Strategy Breaks the Rules
January 22nd, 2010
“People can now accept more complex brands with multiple, distinct narratives highlighting various aspects of the brand.” – The Martin Agency, about its GEICO ads
Branding briefs for August 22, 2008
August 22nd, 2008
Dude, Where’s My Caveman: Farmers Insurance puts ad account up for review Crashing the House Party: Home equity bacchanal comes to an end Delusions Of
